{"id":3179,"date":"2017-02-15T17:38:39","date_gmt":"2017-02-15T08:38:39","guid":{"rendered":"https:\/\/apakankun.com\/apparel-lab\/?p=3179"},"modified":"2024-03-22T12:29:53","modified_gmt":"2024-03-22T03:29:53","slug":"%e3%80%90%e3%82%b7%e3%83%aa%e3%83%bc%e3%82%ba%e2%91%a0%e5%9f%ba%e7%a4%8e%e7%b7%a8%e3%80%91%e8%89%af%e3%81%84%e5%ba%97%e3%82%92%e4%bd%9c%e3%82%8a%e3%81%9f%e3%81%84%e3%81%aa%e3%82%89%e7%b5%b6%e5%af%be","status":"publish","type":"post","link":"https:\/\/apakankun.com\/apparel-lab\/know-how\/3179","title":{"rendered":"RFM\u5206\u6790\u3068\u306f\uff1f3\u3064\u306e\u65b9\u6cd5\u3068\u30a2\u30d1\u30ec\u30eb\u696d\u754c\u306e\u6210\u529f\u4e8b\u4f8b\u3092\u308f\u304b\u308a\u3084\u3059\u304f\u89e3\u8aac\uff01"},"content":{"rendered":"<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/apakankun.com\/apparel-lab\/wp-content\/uploads\/2020\/05\/rfm-about.jpg\" alt=\"\u5973\u6027\u793e\u54e1\" \/><\/p>\n<p>\u9867\u5ba2\u5206\u6790\u306b\u6b20\u304b\u305b\u306a\u3044\u624b\u6cd5\u306e\u4e00\u3064\u3067\u3042\u308bRFM\u5206\u6790\u3002\u3053\u306e\u624b\u6cd5\u306b\u3064\u3044\u3066\u300c<a href=\"#about\">\u3069\u3093\u306a\u610f\u5473\u306a\u306e\u304b<\/a>\u300d\u300c<a href=\"#method\">\u3069\u3046\u3084\u3063\u3066\u3084\u308b\u306e\u304b<\/a>\u300d\u306a\u3069\u306e\u7591\u554f\u3092\u6301\u3063\u3066\u3044\u308b\u4eba\u306f\u591a\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u307e\u305f\u3001\u30a2\u30d1\u30ec\u30eb\u95a2\u4fc2\u8005\u306e\u65b9\u3067\u3042\u308c\u3070\u300c<a href=\"#apparel\">\u30a2\u30d1\u30ec\u30eb\u3067\u306e\u4e8b\u4f8b\u3092\u77e5\u308a\u305f\u3044<\/a>\u300d\u3068\u3044\u3046\u3053\u3068\u304c\u591a\u3044\u304b\u3068\u601d\u3044\u307e\u3059\u3002\u4eca\u56de\u306f\u3001\u3053\u308c\u3089\u306e\u5185\u5bb9\u3092\u307e\u3068\u3081\u3066\u89e3\u8aac\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n<p>\u8aad\u3093\u3067\u3044\u305f\u3060\u304f\u3053\u3068\u3067\u3001RFM\u5206\u6790\u306e\u610f\u5473\u3084\u65b9\u6cd5\u3092\u7406\u89e3\u3067\u304d\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u30a2\u30d1\u30ec\u30eb\u306e\u696d\u52d9\u306b\u3082\u53d6\u308a\u5165\u308c\u3084\u3059\u304f\u306a\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u306a\u304a\u3001RFM\u5206\u6790\u306e\u6982\u8981\u3084\u65b9\u6cd5\u304c\u3059\u3067\u306b\u308f\u304b\u3063\u3066\u3044\u3066\u3001<span class=\"ymarker\">\u30c4\u30fc\u30eb\u306b\u3088\u308b\u5206\u6790\u30fb\u62bd\u51fa\u306e\u65b9\u6cd5\u3092\u77e5\u308a\u305f\u3044<\/span>\u3068\u3044\u3046\u3053\u3068\u3082\u3042\u308b\u304b\u3068\u601d\u3044\u307e\u3059\u3002<\/p>\n<p>\u3053\u308c\u3089\u306e\u65b9\u6cd5\u306b\u3064\u3044\u3066\u306f\u3001\u30a8\u30af\u30bb\u30eb\u30fbPython\u3067\u306e\u3084\u308a\u65b9\u3092\u4e0b\u306e\u8a18\u4e8b\u3067\u89e3\u8aac\u3057\u3066\u3044\u307e\u3059\u3002\u30a8\u30af\u30bb\u30eb\u30fbPython\u3067\u306eRFM\u5206\u6790\u306b\u95a2\u5fc3\u304c\u3042\u308b\u65b9\u306f\u3001\u305c\u3072\u4e0b\u306e\u30da\u30fc\u30b8\u3092\u3054\u53c2\u7167\u304f\u3060\u3055\u3044\u3002<\/p>\n<div class=\"linkcard\"><div class=\"lkc-internal-wrap\"><a class=\"lkc-link no_icon\" href=\"https:\/\/apakankun.com\/apparel-lab\/know-how\/3202\" target=\"_blank\"><div class=\"lkc-card\"><div class=\"lkc-content\"><figure class=\"lkc-thumbnail\"><img decoding=\"async\" class=\"lkc-thumbnail-img\" src=\"\/\/apakankun.com\/apparel-lab\/wp-content\/uploads\/2020\/05\/rfm-top2-300x185.jpg\" width=\"100px\" height=\"80px\" alt=\"\" \/><\/figure><div class=\"lkc-title\"><div class=\"lkc-title-text\">\u30a8\u30af\u30bb\u30eb\u3067\u306eRFM\u5206\u6790\u306e\u3084\u308a\u65b9\uff5eRFM\u306e\u5404\u5024\u3092\u62bd\u51fa\u3059\u308b\u65b9\u6cd5\uff5e<\/div><\/div><div class=\"lkc-excerpt\">RFM\u5206\u6790\u3067\u3082\u3063\u3068\u3082\u91cd\u8981\u306a\u306e\u306f\u300c\u9867\u5ba2\u306e\u30c7\u30fc\u30bf\u3092\u63c3\u3048\u308b\u3053\u3068\u300d\u3067\u3059\u3002\u3053\u308c\u306f\u5f53\u305f\u308a\u524d\u306e\u3088\u3046\u3067\u3001\u610f\u5916\u306b\u96e3\u3057\u3044\u3053\u3068\u3067\u3059\u3002\u305f\u3068\u3048\u3070\u3001\u4ee5\u4e0b\u306e\u30c7\u30fc\u30bf\u304c\u3042\u308b\u3053\u3068\u306fRFM\u5206\u6790\u306e\u7d76\u5bfe\u6761\u4ef6\u3067\u3059\u304c\u3001\u3053\u308c\u3089\u306e\u30c7\u30fc\u30bf\u3092\u300c\u51fa\u305b\u3066\u3044\u306a\u3044\u300d\u3068\u3044\u3046\u30b1\u30fc\u30b9\u306f\u591a\u304f\u3042\u308a\u307e\u3059\u3002 \t\u9867\u5ba2\u3054\u3068\u306e\u7d2f\u8a08\u58f2\u4e0a\u91d1\u984d\uff08Monetary\uff09 \t\u9867\u5ba2\u3054\u3068\u306e\u7d2f\u8a08\u6765\u5e97\u56de\u6570\uff08Frequency\uff09\u9006\u306b\u3001\u3053\u308c\u3089\u306e\u30c7\u30fc\u30bf\u3092\u51fa\u305b\u305f\u6642\u70b9\u3067\u3001\u4e8b\u696d\u898f\u6a21\u306b\u3088\u3063\u3066\u306fRFM\u5206\u6790\u304c\u5b8c\u4e86\u3059\u308b\u3053\u3068\u3082\u3042\u308a\u307e\u3059\u3002\u305d\u3057\u3066\u3001\u4e0a\u306e2\u3064\u306e\u30c7\u30fc\u30bf\u306f\u30a8\u30af\u30bb\u30eb\u3067\u3082\u62bd\u51fa\u3067\u304d\u308b\u306e\u3067\u3059\u3002\u3053\u306e\u8a18\u4e8b\u3067\u306f\u3001\u305d\u306e\u62bd\u51fa\u65b9\u6cd5\u3092\u4e2d\u5fc3\u306b\u30a8\u30af\u30bb\u30eb\u3067\u306eRFM\u5206\u6790\u306e...<\/div><\/div><div class=\"clear\"><\/div><\/div><\/a><\/div><\/div>\n<h2 id=\"about\">RFM\u5206\u6790\u3068\u306f<\/h2>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/apakankun.com\/apparel-lab\/wp-content\/uploads\/2020\/05\/rfm-top.jpg\" alt=\"\u30df\u30fc\u30c6\u30a3\u30f3\u30b0\" \/><\/p>\n<p>RFM\u5206\u6790\u3068\u306f\u3001<span class=\"ymarker\">\u9867\u5ba2\u306e\u6700\u65b0\u8cfc\u8cb7\u65e5\u30fb\u8cfc\u8cb7\u983b\u5ea6\u30fb\u8cfc\u8cb7\u91d1\u984d\u3092\u5206\u6790\u3059\u308b\u624b\u6cd5<\/span>\u3067\u3059\u3002RFM\u3068\u306f\u3001\u305d\u308c\u305e\u308c\u4e0b\u306e\u5358\u8a9e\u306e\u982d\u6587\u5b57\u3067\u3059\u3002<\/p>\n<table>\n<thead>\n<tr>\n<th style=\"background: gray; color: white;\">\u5358\u8a9e<\/th>\n<th style=\"background: gray; color: white;\">\u610f\u5473<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td style=\"background: whitesmoke;\">Reccency<\/td>\n<td>\u6700\u65b0\u8cfc\u8cb7\u65e5<\/td>\n<\/tr>\n<tr>\n<td style=\"background: whitesmoke;\">Frequency<\/td>\n<td>\u8cfc\u8cb7\u983b\u5ea6<\/td>\n<\/tr>\n<tr>\n<td style=\"background: whitesmoke;\">Monetary<\/td>\n<td>\u8cfc\u8cb7\u91d1\u984d<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\u4e0a\u306e\u8aac\u660e\u306f\u3001\u30b3\u30c8\u30d0\u30f3\u30af\u306b\u8a18\u3055\u308c\u3066\u3044\u308b\u3082\u306e\u3067\u3059\u3002\u2193<\/p>\n<blockquote><p>Recency(\u6700\u65b0\u8cfc\u8cb7\u65e5)\u3001Frequency(\u8cfc\u8cb7\u983b\u5ea6)\u3001Monetary(\u8cfc\u8cb7\u91d1\u984d)\u306e\u982d\u6587\u5b57\u3092\u53d6\u3063\u305f\u5206\u6790\u624b\u6cd5\u3002<br \/>\n<cite><a href=\"https:\/\/kotobank.jp\/word\/RFM%E5%88%86%E6%9E%90-802558\" target=\"blank\" rel=\"noopener noreferrer\">RFM\u5206\u6790 | \u30b3\u30c8\u30d0\u30f3\u30af<\/a><\/cite><\/p><\/blockquote>\n<p>\u4e0a\u306e\u8aac\u660e\u3092\u77ed\u304f\u3059\u308b\u3068\u3001\u5192\u982d\u306e\u5b9a\u7fa9\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<h2 id=\"method\">RFM\u5206\u6790\u306e\u65b9\u6cd5\uff5e\u30e9\u30f3\u30af\u5206\u3051\u30fb\u30b0\u30eb\u30fc\u30d4\u30f3\u30b0\u306a\u3069\uff5e<\/h2>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/apakankun.com\/apparel-lab\/wp-content\/uploads\/2020\/05\/rfm-hoho.jpg\" alt=\"\" \/><\/p>\n<p>RFM\u5206\u6790\u3092\u3069\u3046\u3084\u308b\u304b\u3067\u3059\u304c\u3001\u5927\u524d\u63d0\u3068\u3057\u3066\u2193<\/p>\n<div class=\"st-square-checkbox st-square-checkbox-nobox\">\n<ul>\n<li>POS\u30ec\u30b8<\/li>\n<li>\u4f1a\u54e1\u30ab\u30fc\u30c9<\/li>\n<\/ul>\n<\/div>\n<p>\u306a\u3069\u306b\u3088\u3063\u3066\u3001\u9867\u5ba2\u3054\u3068\u306e\u30c7\u30fc\u30bf\u304c\u53d6\u308c\u3066\u3044\u308b\uff08\u6574\u7406\u306f\u3067\u304d\u3066\u3044\u306a\u304f\u3066\u3082\u30c7\u30fc\u30bf\u81ea\u4f53\u306f\u3042\u308b\uff09\u3068\u3044\u3046\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u305d\u306e\u30c7\u30fc\u30bf\u304c\u3042\u308b\u3068\u3044\u3046\u524d\u63d0\u3067\u3001\u305d\u3053\u304b\u3089\u3069\u3046RFM\u5206\u6790\u3092\u3059\u308b\u304b\u3001\u4e0b\u306e3\u70b9\u306b\u5206\u3051\u3066\u8aac\u660e\u3057\u307e\u3059\u3002<\/p>\n<div class=\"st-square-checkbox st-square-checkbox-nobox\">\n<ul>\n<li><a href=\"#rank\">RFM\u306e\u5404\u9805\u76ee\u3067\u30e9\u30f3\u30af\u5206\u3051\u3092\u3059\u308b<\/a><\/li>\n<li><a href=\"#group\">\u30e9\u30f3\u30af\u3092\u5143\u306b\u9867\u5ba2\u3092\u30b0\u30eb\u30fc\u30d4\u30f3\u30b0\u3059\u308b<\/a><\/li>\n<li><a href=\"#point\">\u5404\u9805\u76ee\u3092\u8a55\u4fa1\u3059\u308b7\u3064\u306e\u30dd\u30a4\u30f3\u30c8<\/a><\/li>\n<\/ul>\n<\/div>\n<p>\u4ee5\u4e0b\u3001\u305d\u308c\u305e\u308c\u306e\u8aac\u660e\u3067\u3059\u3002<\/p>\n<h3 id=\"rank\">RFM\u306e\u5404\u9805\u76ee\u3067\u30e9\u30f3\u30af\u5206\u3051\u3092\u3059\u308b<\/h3>\n<p>\u512a\u826f\u9867\u5ba2\u3092\u898b\u3064\u3051\u51fa\u3059\u3082\u3063\u3068\u3082\u57fa\u672c\u7684\u306a\u65b9\u6cd5\u306f\u3001\u4e0b\u306e2\u3064\u306e\u624b\u9806\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<div class=\"yellowbox\">\n<ol>\n<li><a href=\"#rank\">RFM\u306e\u5404\u9805\u76ee\u3067\u30e9\u30f3\u30af\u5206\u3051\u3092\u3059\u308b<\/a><\/li>\n<li><a href=\"#total\">\u5404\u9805\u76ee\u306e\u70b9\u6570\u3092\u5408\u8a08\u3059\u308b<\/a><\/li>\n<\/ol>\n<\/div>\n<p>\u305d\u308c\u305e\u308c\u8a73\u3057\u304f\u8aac\u660e\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n<h4 id=\"rank\">RFM\u306e\u5404\u9805\u76ee\u3067\u30e9\u30f3\u30af\u5206\u3051\u3092\u3059\u308b<\/h4>\n<p>Recency\uff08\u76f4\u8fd1\u306e\u6765\u5e97\u65e5\uff09\u3001Frequency\uff08\u7d2f\u8a08\u6765\u5e97\u65e5\u6570\uff09\u3001Monetary\uff08\u7d2f\u8a08\u8cfc\u5165\u91d1\u984d\uff09\u3067\u3001\u4e0b\u306e\u3088\u3046\u306b\u30e9\u30f3\u30af\u5206\u3051\u3092\u3057\u307e\u3059\uff08\u6570\u5b57\u306f\u3042\u304f\u307e\u3067\u4f8b\u3067\u3059\uff09\u3002<\/p>\n<table>\n<thead>\n<tr>\n<th style=\"background: gray; color: white;\">\u30e9\u30f3\u30af<\/th>\n<th style=\"background: gray; color: white;\">Recency<\/th>\n<th style=\"background: gray; color: white;\">Frequency<\/th>\n<th style=\"background: gray; color: white;\">Monetary<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td style=\"background: honeydew;\">5<\/td>\n<td>7\u65e5\u4ee5\u5185<\/td>\n<td>50\u56de\u4ee5\u4e0a<\/td>\n<td>20\u4e07\u5186\u4ee5\u4e0a<\/td>\n<\/tr>\n<tr>\n<td style=\"background: honeydew;\">4<\/td>\n<td>14\u65e5\u4ee5\u5185<\/td>\n<td>30\u56de\u4ee5\u4e0a<\/td>\n<td>10\u4e07\u5186\u4ee5\u4e0a<\/td>\n<\/tr>\n<tr>\n<td style=\"background: honeydew;\">3<\/td>\n<td>30\u65e5\u4ee5\u5185<\/td>\n<td>10\u56de\u4ee5\u4e0a<\/td>\n<td>5\u4e07\u5186\u4ee5\u4e0a<\/td>\n<\/tr>\n<tr>\n<td style=\"background: honeydew;\">2<\/td>\n<td>60\u65e5\u4ee5\u5185<\/td>\n<td>5\u56de\u4ee5\u4e0a<\/td>\n<td>3\u4e07\u5186\u4ee5\u4e0a<\/td>\n<\/tr>\n<tr>\n<td style=\"background: honeydew;\">1<\/td>\n<td>60\u65e5\u3088\u308a\u524d<\/td>\n<td>5\u56de\u672a\u6e80<\/td>\n<td>3\u4e07\u5186\u672a\u6e80<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h4 id=\"total\">\u5404\u9805\u76ee\u306e\u70b9\u6570\u3092\u5408\u8a08\u3059\u308b<\/h4>\n<p>\u6b21\u306b\u3001\u4e0a\u306e\u5404\u9805\u76ee\u306e\u70b9\u6570\u3092\u5408\u8a08\u3057\u3001\u4e0b\u306e\u3088\u3046\u306b\u4e00\u89a7\u306b\u3057\u307e\u3059\u3002<\/p>\n<table>\n<thead>\n<tr>\n<th style=\"background: gray; color: white;\">\u9867\u5ba2ID<\/th>\n<th style=\"background: gray; color: white;\">R<\/th>\n<th style=\"background: gray; color: white;\">F<\/th>\n<th style=\"background: gray; color: white;\">M<\/th>\n<th style=\"background: gray; color: white;\">\u5408\u8a08<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td style=\"background: lavenderblush;\"><\/td>\n<td>5<\/td>\n<td>5<\/td>\n<td>4<\/td>\n<td>14<\/td>\n<\/tr>\n<tr>\n<td style=\"background: lavenderblush;\">ID-1603<\/td>\n<td>2<\/td>\n<td>4<\/td>\n<td>5<\/td>\n<td>11<\/td>\n<\/tr>\n<tr>\n<td style=\"background: lavenderblush;\">ID-0794<\/td>\n<td>3<\/td>\n<td>1<\/td>\n<td>5<\/td>\n<td>9<\/td>\n<\/tr>\n<tr>\n<td style=\"background: lavenderblush;\">ID-1192<\/td>\n<td>4<\/td>\n<td>2<\/td>\n<td>2<\/td>\n<td>8<\/td>\n<\/tr>\n<tr>\n<td style=\"background: lavenderblush;\">ID-1156<\/td>\n<td>5<\/td>\n<td>1<\/td>\n<td>1<\/td>\n<td>7<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\u3053\u306e\u300c\u5408\u8a08\u70b9\u300d\u304c\u9ad8\u3044\u307b\u3069\u512a\u826f\u9867\u5ba2\u3068\u898b\u306a\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\uff08RFM\u5206\u6790\u306b\u8868\u308c\u306a\u3044\u512a\u826f\u5ea6\u3082\u3042\u308a\u307e\u3059\u304c\u3001\u3042\u304f\u307e\u3067RFM\u5206\u6790\u306e\u307f\u3067\u8a55\u4fa1\u3059\u308b\u5834\u5408\uff09<\/p>\n<h3 id=\"group\">\u30e9\u30f3\u30af\u3092\u5143\u306b\u9867\u5ba2\u3092\u30b0\u30eb\u30fc\u30d4\u30f3\u30b0\u3059\u308b<\/h3>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/apakankun.com\/apparel-lab\/wp-content\/uploads\/2020\/05\/rittai2.jpg\" alt=\"\u7acb\u4f53\u30e2\u30c7\u30eb\" \/><span class=\"sankou\">\u53c2\u8003<\/span><a href=\"https:\/\/www.albert2005.co.jp\/knowledge\/marketing\/customer_product_analysis\/decyl_rfm\" target=\"blank\" rel=\"noopener noreferrer\">Albert\u300c\u9867\u5ba2\u5206\u6790\u306e\u624b\u6cd5\uff08\u30c7\u30b7\u30eb\u5206\u6790\u3001RFM\u5206\u6790\uff09\u300d<\/a>\u306e\u56f3\u3092\u5143\u306b\u7b46\u8005\u4f5c\u6210<\/p>\n<p>R\u30fbF\u30fbM\u306e\u5404\u9805\u76ee\u306e\u30dd\u30a4\u30f3\u30c8\u304c\u63c3\u3063\u305f\u3089\u3001\u305d\u308c\u3089\u306e\u30dd\u30a4\u30f3\u30c8\u3092\u5143\u306b\u9867\u5ba2\u3092\u30b0\u30eb\u30fc\u30d4\u30f3\u30b0\u3057\u307e\u3059\u3002\u4e0a\u306e\u56f3\u306e\u3088\u3046\u306b3\u6b21\u5143\u306e\u30e2\u30c7\u30eb\u306b\u3059\u308b\u3068\u30a4\u30e1\u30fc\u30b8\u3057\u3084\u3059\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u4e0a\u306e\u30e2\u30c7\u30eb\u306e\u5358\u8a9e\u306e\u610f\u5473\u3092\u307e\u3068\u3081\u308b\u3068\u3001\u4e0b\u306e\u3068\u304a\u308a\u3067\u3059\u3002<\/p>\n<table>\n<tbody>\n<tr>\n<td style=\"background: honeydew;\">\u512a\u826f\u9867\u5ba2<\/td>\n<td>\u983b\u5ea6\u30fb\u5358\u4fa1\u304c\u7279\u306b\u9ad8\u304f\u3001\u6700\u8fd1\u3082\u6765\u3066\u3044\u308b<\/td>\n<\/tr>\n<tr>\n<td style=\"background: honeydew;\">\u65b0\u898f\u512a\u826f\u9867\u5ba2<\/td>\n<td>\u6700\u8fd1\u521d\u3081\u3066\u6765\u305f\u3002\u983b\u5ea6\u306f\u308f\u304b\u3089\u306a\u3044\u304c\u7dcf\u984d\u304c\u5927\u304d\u3044<\/td>\n<\/tr>\n<tr>\n<td style=\"background: honeydew;\">\u96e2\u53cd\u3057\u3064\u3064\u3042\u308b\u512a\u826f\u9867\u5ba2<\/td>\n<td>\u983b\u5ea6\u30fb\u5358\u4fa1\u3068\u3082\u306b\u9ad8\u304b\u3063\u305f\u304c\u3001\u6700\u8fd1\u6765\u3066\u3044\u306a\u3044<\/td>\n<\/tr>\n<tr>\n<td style=\"background: honeydew;\">\u5b89\u5b9a\u9867\u5ba2<\/td>\n<td>\u983b\u5ea6\u30fb\u5358\u4fa1\u304c\u305d\u3053\u305d\u3053\u9ad8\u304f\u3001\u6700\u8fd1\u3082\u6765\u3066\u3044\u308b<\/td>\n<\/tr>\n<tr>\n<td style=\"background: honeydew;\">\u65b0\u898f\u9867\u5ba2<\/td>\n<td>\u6700\u8fd1\u521d\u3081\u3066\u6765\u305f\u306e\u3067\u983b\u5ea6\u306f\u308f\u304b\u3089\u306a\u3044\u3001\u5358\u4fa1\u306f\u666e\u901a<\/td>\n<\/tr>\n<tr>\n<td style=\"background: honeydew;\">\u65b0\u898f\u96e2\u53cd\u9867\u5ba2<\/td>\n<td>\u6700\u8fd1\u521d\u3081\u3066\u6765\u305f\u304c\u3001\u65e9\u304f\u3082\u96e2\u8131\u3057\u3064\u3064\u3042\u308b<\/td>\n<\/tr>\n<tr>\n<td style=\"background: honeydew;\">\u96e2\u53cd\u9867\u5ba2<\/td>\n<td>\u983b\u5ea6\u30fb\u5358\u4fa1\u306f\u9ad8\u3044\u304b\u666e\u901a\u3060\u3063\u305f\u304c\u3001\u6700\u8fd1\u307e\u3063\u305f\u304f\u6765\u3066\u3044\u306a\u3044<\/td>\n<\/tr>\n<tr>\n<td style=\"background: honeydew;\">\u975e\u512a\u826f\u9867\u5ba2<\/td>\n<td>\u983b\u5ea6\u30fb\u5358\u4fa1\u304c\u4f4e\u304b\u3063\u305f\u4e0a\u306b\u3001\u6700\u8fd1\u6765\u3066\u3044\u306a\u3044<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\u3053\u306e\u30e2\u30c7\u30eb\u4e0a\u3067\u3001\u3069\u306e\u30b0\u30eb\u30fc\u30d7\u306b\u3069\u306e\u304f\u3089\u3044\u306e\u9867\u5ba2\u304c\u5c5e\u3059\u308b\u306e\u304b\u3001\u7406\u60f3\u306e\u5272\u5408\u3068\u306e\u30ba\u30ec\u3092\u5206\u6790\u3057\u307e\u3059\u3002<\/p>\n<div class=\"st-square-checkbox st-square-checkbox-nobox\">\n<ul>\n<li>\u5b9a\u671f\u7684\u306a\uff24\uff2d\uff08\u30c0\u30a4\u30ec\u30af\u30c8\u30e1\u30fc\u30eb\uff09\u3084\u512a\u826f\u304a\u5ba2\u69d8\u7279\u5178\u30af\u30fc\u30dd\u30f3\u4ed8\u4e0e\u306a\u3069\u306e\u56f2\u3044\u8fbc\u307f\u3092\u56f3\u308b\u30b5\u30fc\u30d3\u30b9<\/li>\n<li>\u671f\u9593\u9650\u5b9a\u30dd\u30a4\u30f3\u30c8\u306e\u4ed8\u4e0e\u306a\u3069\u6765\u5e97\u983b\u5ea6\u3092\u9ad8\u3081\u308b\u305f\u3081\u306e\u65bd\u7b56<\/li>\n<\/ul>\n<\/div>\n<p>\u4e0a\u8a18\u306e\u3088\u3046\u306a\u65bd\u7b56\u304c\u3001\u3044\u304b\u306b\u30d7\u30e9\u30b9\u306e\u30b0\u30eb\u30fc\u30d7\u3092\u62e1\u5927\u30fb\u7d99\u7d9a\u3055\u305b\u308b\u304b\u3001\u30de\u30a4\u30ca\u30b9\u306e\u30b0\u30eb\u30fc\u30d7\u3092\u30d7\u30e9\u30b9\u306e\u30b0\u30eb\u30fc\u30d7\u306b\u79fb\u884c\u3055\u305b\u308b\u304b\uff08\u79fb\u884c\u3057\u3066\u3044\u305f\u3060\u3051\u308b\u826f\u3044\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3059\u308b\u304b\uff09\u3092\u6bd4\u8f03\u30fb\u691c\u8a0e\u3057\u3001\u512a\u5148\u5ea6\u3092\u3064\u3051\u305f\u4e0a\u3067\u5b9f\u884c\u3059\u308b\u304b\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n<h3 id=\"point\">\u5404\u9805\u76ee\u3092\u8a55\u4fa1\u3059\u308b7\u3064\u306e\u30dd\u30a4\u30f3\u30c8<\/h3>\n<p>R\u30fbF\u30fbM\u306e\u5404\u9805\u76ee\u306e\u8a55\u4fa1\u306e\u4ed5\u65b9\u306b\u3082\u30dd\u30a4\u30f3\u30c8\u304c\u3042\u308a\u307e\u3059\u3002\u300e\u65b0\u88c5\u7248\u3000\u554f\u984c\u89e3\u6c7a\u306e\u305f\u3081\u306e\u30c7\u30fc\u30bf\u5206\u6790\u300f\uff08\u9f4b\u85e4\u5065\u592a\uff0f\u30af\u30ed\u30b9\u30e1\u30c7\u30a3\u30a2\u30fb\u30d1\u30d6\u30ea\u30c3\u30b7\u30f3\u30b0\uff0f2019\uff09\u3067\u306f\u3001\u4e0b\u306e7\u70b9\u304c\u307e\u3068\u3081\u3089\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<blockquote>\n<ol>\n<li>R\u304c\u9ad8\u3044\u307b\u3069\u5c06\u6765\u306e\u4f01\u696d\u53ce\u76ca\u306b\u8ca2\u732e\u3057\u3066\u304f\u308c\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u3044<\/li>\n<li>R\u304c\u4f4e\u3051\u308c\u3070F\u3084M\u304c\u9ad8\u304f\u3066\u3082\u4ed6\u793e\u306b\u9867\u5ba2\u3092\u596a\u308f\u308c\u3066\u3044\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u3044<\/li>\n<li>R\u304c\u540c\u3058\u306a\u3089F\u304c\u9ad8\u3044\u307b\u3069\u5e38\u9023\u9867\u5ba2<\/li>\n<li>R\u304c\u540c\u3058\u306a\u3089F\u3084M\u304c\u9ad8\u3044\u307b\u3069\u8cfc\u8cb7\u529b\u304c\u3042\u308b\u9867\u5ba2<\/li>\n<li>R\u3084F\u304c\u9ad8\u304f\u3066\u3082M\u304c\u5c11\u306a\u3044\u9867\u5ba2\u306f\u8cfc\u8cb7\u529b\u304c\u4f4e\u3044<\/li>\n<li>F\u304c\u4f4e\u304fM\u304c\u9ad8\u3044\u9867\u5ba2\u306f\u3001R\u306e\u9ad8\u3044\u307b\u3046\u304c\u826f\u3044\u9867\u5ba2<\/li>\n<li>F\u304c\u4e0a\u304c\u3089\u306a\u3044\u304b\u4e0b\u304c\u3063\u3066\u3044\u308b\u9867\u5ba2\u306f\u4ed6\u793e\u306b\u596a\u308f\u308c\u3066\u3044\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u3044<\/li>\n<\/ol>\n<p><cite><a href=\"https:\/\/books.google.co.jp\/books?id=g-SGDwAAQBAJ&amp;pg=PT154&amp;dq=R%E3%81%8C%E9%AB%98%E3%81%84%E3%81%BB%E3%81%A9%E5%B0%86%E6%9D%A5%E3%81%AE%E4%BC%81%E6%A5%AD%E5%8F%8E%E7%9B%8A%E3%81%AB%E8%B2%A2%E7%8C%AE%E3%81%97%E3%81%A6%E3%81%8F%E3%82%8C%E3%82%8B%E5%8F%AF%E8%83%BD%E6%80%A7%E3%81%8C%E9%AB%98%E3%81%84&amp;hl=ja&amp;sa=X&amp;ved=0ahUKEwjfqP2rw7PpAhXBZt4KHU_7CSAQ6AEIJzAA#v=onepage&amp;q=R%E3%81%8C%E9%AB%98%E3%81%84%E3%81%BB%E3%81%A9%E5%B0%86%E6%9D%A5%E3%81%AE%E4%BC%81%E6%A5%AD%E5%8F%8E%E7%9B%8A%E3%81%AB%E8%B2%A2%E7%8C%AE%E3%81%97%E3%81%A6%E3%81%8F%E3%82%8C%E3%82%8B%E5%8F%AF%E8%83%BD%E6%80%A7%E3%81%8C%E9%AB%98%E3%81%84&amp;f=false\">\u65b0\u88c5\u7248\u3000\u554f\u984c\u89e3\u6c7a\u306e\u305f\u3081\u306e\u30c7\u30fc\u30bf\u5206\u6790 | Google Books<\/a><\/cite><\/p><\/blockquote>\n<p>\u8ffd\u52a0\u3057\u30668\u3064\u76ee\u306e\u30dd\u30a4\u30f3\u30c8\u3092\u6319\u3052\u308b\u3068\u300cR\u30fbF\u30fbM\u306e\u3059\u3079\u3066\u304c\u4f4e\u3044\u9867\u5ba2\u306f\u3001\u5207\u308a\u6368\u3066\u308b\u3053\u3068\u3082\u691c\u8a0e\u3059\u308b\u300d\u3068\u306a\u308a\u307e\u3059\u3002<span class=\"ymarker\">\u3042\u304f\u307e\u3067\u300c\u826f\u3044\u304a\u5ba2\u69d8\u3092\u3088\u308a\u5927\u4e8b\u306b\u3059\u308b\u305f\u3081\u306b\u300d\u5fc5\u8981\u306a\u30a2\u30af\u30b7\u30e7\u30f3<\/span>\u3067\u3059\u3002<\/p>\n<h2 id=\"apparel\">\u30a2\u30d1\u30ec\u30eb\u696d\u754c\u3067\u306eRFM\u5206\u6790\u3092\u7528\u3044\u305f\u65bd\u7b56\u4e8b\u4f8b<\/h2>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/apakankun.com\/apparel-lab\/wp-content\/uploads\/2020\/05\/rfm-apparel.jpg\" alt=\"\u30a2\u30d1\u30ec\u30eb\u30b9\u30bf\u30c3\u30d5\u306e\u5973\u6027\" \/><\/p>\n<p>\u30a2\u30d1\u30ec\u30eb\u696d\u754c\u306eRFM\u5206\u6790\u306e\u6210\u529f\u4e8b\u4f8b\u3067\u306f\u3001\u3042\u308b\u30e1\u30fc\u30ab\u30fc\u3055\u3093\u306e\u4e8b\u4f8b\u304c\u4e0b\u8a18\u306e\u30da\u30fc\u30b8\u3067\u8a73\u3057\u304f\u7d39\u4ecb\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p><span class=\"sankou\">\u53c2\u8003<\/span><a href=\"https:\/\/techtarget.itmedia.co.jp\/tt\/news\/0802\/18\/news01.html\" target=\"blank\" rel=\"noopener noreferrer\">RFM\u5206\u6790\u3067\u512a\u826f\u9867\u5ba2\u3092\u898b\u6975\u3081\u305f\u30a2\u30d1\u30ec\u30eb\u30e1\u30fc\u30ab\u30fc\u306eCRM\u6d3b\u7528 | TechTargetJapan<\/a><\/p>\n<p>\u3053\u306e\u30e1\u30fc\u30ab\u30fc\u3055\u3093\uff08\u4ee5\u4e0b\u3001R\u793e\uff09\u304cRFM\u5206\u6790\u3092\u884c\u3063\u305f\u5f8c\u3067\u53d6\u3089\u308c\u305f\u30a2\u30af\u30b7\u30e7\u30f3\u306f\u4e0b\u306e\u3088\u3046\u306a\u3082\u306e\u3067\u3059\u3002<\/p>\n<div class=\"st-square-checkbox st-square-checkbox-nobox\">\n<ul>\n<li><a href=\"#shoken\">\u512a\u826f\u9867\u5ba2\u304c\u6301\u3064\u5546\u570f\u5185\u306b\u65b0\u305f\u306a\u9867\u5ba2\u3092\u4f5c\u3089\u306a\u3044<\/a><\/li>\n<li><a href=\"#shikirine\">\u5e74\u9593\u58f2\u4e0a\u9ad8\u306e\u9ad8\u3044\u53d6\u5f15\u5148\u306b\u5bfe\u3057\u3066\u4ed5\u5207\u5024\u3092\u4e0b\u3052\u308b<\/a><\/li>\n<li><a href=\"#cashback\">\u540c\u3058\u304f\u58f2\u4e0a\u3052\u306e\u591a\u3044\u53d6\u5f15\u5148\u306b\u30ad\u30e3\u30c3\u30b7\u30e5\u30d0\u30c3\u30af\u3092\u884c\u3046<\/a><\/li>\n<li><a href=\"#map\">\u512a\u826f\u9867\u5ba2\u3092\u30de\u30c3\u30d7\u3067\u53ef\u8996\u5316\u3057\u305f<\/a><\/li>\n<li><a href=\"#kyumin\">\u512a\u826f\u9867\u5ba2\u3092\u8a2a\u554f\u3059\u308b\u3064\u3044\u3067\u306b\u3001\u4f11\u7720\u9867\u5ba2\u3092\u8a2a\u306d\u308b<\/a><\/li>\n<\/ul>\n<\/div>\n<p>\u30a2\u30af\u30b7\u30e7\u30f3\u81ea\u4f53\u306f\u826f\u3044\u610f\u5473\u3067\u300c\u666e\u901a\u300d\u306b\u898b\u3048\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002\u3053\u306e\u70b9\u306b\u3064\u3044\u3066\u6700\u521d\u306b\u88dc\u8db3\u3055\u305b\u3066\u3044\u305f\u3060\u304d\u307e\u3059\u3002<\/p>\n<h3>\u4e8b\u524d\u306eRFM\u5206\u6790\u3068\u3001\u5b9f\u969b\u306e\u884c\u52d5\u304c\u96e3\u3057\u3044\uff08\u304b\u3064\u91cd\u8981\uff09<\/h3>\n<p>\u307e\u305a\u524d\u8ff0\u306e\u65bd\u7b56\u3092<span class=\"ymarker\">\u3069\u306e\u9867\u5ba2\u306b\u5bfe\u3057\u3066\u3001\u3069\u306e\u30ec\u30d9\u30eb\u3001\u3069\u3093\u306a\u9806\u756a\u3067\u884c\u3046\u304b<\/span>\u3092\u3001RFM\u5206\u6790\u306b\u3088\u3063\u3066\u898b\u6975\u3081\u305f\u3068\u3044\u3046\u306e\u304c1\u3064\u76ee\u306e\u30dd\u30a4\u30f3\u30c8\u3067\u3059\u3002\u81a8\u5927\u306a\u9867\u5ba2\u306e\u4e2d\u304b\u3089\u3053\u308c\u3092\u898b\u6975\u3081\u308b\u306e\u306f\u5f53\u7136\u96e3\u3057\u3044\u3053\u3068\u3067\u3059\u3002<\/p>\n<p>\u7d9a\u3044\u3066\u3001\u57fa\u672c\u7684\u3068\u3055\u308c\u3066\u3044\u308b\u65bd\u7b56\u3067\u3082\u300c\u73fe\u5b9f\u306b\u5b9f\u884c\u3057\u3001\u7d99\u7d9a\u3059\u308b\u300d\u306e\u306f\u96e3\u3057\u3044\u3082\u306e\u3067\u3059\u3002\u7279\u306b\u300c\u4f11\u7720\u9867\u5ba2\u3092\u8a2a\u306d\u308b\u300d\u306a\u3069\u306f\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u306e\u4ed5\u4e8b\u3067\u3059\u3002\u300c\u5bfe\u9762\u3067\u9867\u5ba2\u3068\u4f1a\u8a71\u3057\u3001\u597d\u304b\u308c\u308b\u300d\u3053\u3068\u304c\u3044\u304b\u306b\u96e3\u3057\u304f\u91cd\u8981\u306a\u4ed5\u4e8b\u3067\u3042\u308b\u304b\u306f\u3001\u3044\u3046\u307e\u3067\u3082\u306a\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u3053\u306e\u3088\u3046\u306b\u3001\u305d\u308c\u305e\u308c\u306e\u30a2\u30af\u30b7\u30e7\u30f3\u306b\u3064\u3044\u3066<span class=\"keiko-green\">\u4e8b\u524d\u306eRFM\u5206\u6790\u3068\u3001\u5b9f\u969b\u306e\u884c\u52d5\u304c\u96e3\u3057\u3044\uff08\u30a2\u30a4\u30c7\u30a3\u30a2\u306e\u52dd\u8ca0\u3067\u306f\u306a\u3044\uff09<\/span>\u3068\u3044\u3046\u524d\u63d0\u3067\u3001\u4ee5\u4e0b\u306e\u4e8b\u4f8b\u7d39\u4ecb\u3092\u8aad\u3093\u3067\u3044\u305f\u3060\u3051\u305f\u3089\u3068\u601d\u3044\u307e\u3059\u3002<\/p>\n<p>\uff08\u306a\u304a\u3001\u3053\u306e\u300c\u30a2\u30a4\u30c7\u30a3\u30a2\u306e\u52dd\u8ca0\u3067\u306f\u306a\u3044\u300d\u3068\u3044\u3046\u306e\u306f\u3001\u30d3\u30b8\u30cd\u30b9\u306e\u4e16\u754c\u3067\u306f\u300c\u30b1\u30a4\u30d1\u30d3\u30ea\u30c6\u30a3\u300d\u3068\u3044\u3046\u8a00\u8449\u3067\u3088\u304f\u8a9e\u3089\u308c\u308b\u3082\u306e\u3067\u3059\u3002\u30b1\u30a4\u30d1\u30d3\u30ea\u30c6\u30a3\u306b\u3064\u3044\u3066\u306f\u4e0b\u306e\u8a18\u4e8b\u3067\u8a73\u3057\u304f\u89e3\u8aac\u3057\u3066\u3044\u307e\u3059\uff09<\/p>\n<div class=\"linkcard\"><div class=\"lkc-internal-wrap\"><a class=\"lkc-link no_icon\" href=\"https:\/\/apakankun.com\/apparel-lab\/matome\/7130\" target=\"_blank\"><div class=\"lkc-card\"><div class=\"lkc-content\"><figure class=\"lkc-thumbnail\"><img decoding=\"async\" class=\"lkc-thumbnail-img\" src=\"\/\/apakankun.com\/apparel-lab\/wp-content\/uploads\/2020\/03\/capability-all-300x185.jpg\" width=\"100px\" height=\"80px\" alt=\"\" \/><\/figure><div class=\"lkc-title\"><div class=\"lkc-title-text\">\u30b1\u30a4\u30d1\u30d3\u30ea\u30c6\u30a3\u3068\u306f\uff5e\u30a2\u30d1\u30ec\u30eb\u306e\u4e8b\u4f8b\u30fb\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u30fb\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u7b49\uff5e<\/div><\/div><div class=\"lkc-excerpt\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u7528\u8a9e\u306e\u4e2d\u3067\u3082\u3001\u7279\u306b\u672c\u8cea\u7684\u306a\u5185\u5bb9\u306e\u30b1\u30a4\u30d1\u30d3\u30ea\u30c6\u30a3\u3002\u610f\u5473\u3092\u77e5\u3089\u306a\u3044\u4eba\u306f\u3082\u3061\u308d\u3093\u3001\u77e5\u3063\u3066\u3044\u308b\u4eba\u3067\u3082\u5f53\u305f\u308a\u524d\u306a\u5185\u5bb9\u306a\u306e\u3067\u4eba\u306b\u8aac\u660e\u3057\u306b\u304f\u3044\u3001\u3068\u611f\u3058\u308b\u3053\u3068\u3082\u591a\u3044\u304b\u3068\u601d\u3044\u307e\u3059\u3002\u3053\u306e\u8a18\u4e8b\u3067\u306f\u3001\u30b1\u30a4\u30d1\u30d3\u30ea\u30c6\u30a3\u3092\u7406\u8ad6\u7684\u306b\u89e3\u8aac\u3057\u3064\u3064\u3001\u306a\u305c\u4e00\u898b\u5f53\u305f\u308a\u524d\u306e\u30b1\u30a4\u30d1\u30d3\u30ea\u30c6\u30a3\u3068\u3044\u3046\u767a\u60f3\u304c\u5fc5\u8981\u306a\u306e\u304b\u3092\u8aac\u660e\u3057\u307e\u3059\u3002\u305f\u3068\u3048\u3070\u30cf\u30a4\u30d1\u30fc\u30cd\u30c3\u30c8\u3068\u30b6\u30c3\u30dd\u30b9\u306e\u4e8b\u4f8b\u3092\u6bd4\u8f03\u3059\u308b\u3068\u3001\u5fc5\u8981\u6027\u304c\u3088\u304f\u308f\u304b\u308b\u3067\u3057\u3087\u3046\u30b1\u30a4\u30d1\u30d3\u30ea\u30c6\u30a3\u3068\u3044\u3046\u8003\u3048\u65b9\u306f\u500b\u4eba\u306e\u751f\u304d\u65b9\u306b\u3082\u305d\u306e\u307e\u307e\u901a\u3058\u307e\u3059\u3002\u30b1\u30a4\u30d1\u30d3\u30ea\u30c6\u30a3\u306e\u7406\u8ad6\u3067\u6709\u540d\u306a\u30ce\u30fc\u30d9\u30eb\u8cde\u5b66\u8005\u306e\u30bb\u30f3\u304c\u54f2\u5b66\u8005\u3060\u3063...<\/div><\/div><div class=\"clear\"><\/div><\/div><\/a><\/div><\/div>\n<h3 id=\"shoken\">\u512a\u826f\u9867\u5ba2\u304c\u6301\u3064\u5546\u570f\u5185\u306b\u65b0\u305f\u306a\u9867\u5ba2\u3092\u4f5c\u3089\u306a\u3044<\/h3>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/apakankun.com\/apparel-lab\/wp-content\/uploads\/2020\/05\/shoken.jpg\" alt=\"\u5546\u570f\" \/><\/p>\n<p>RFM\u5206\u6790\u306a\u3069\u306e\u624b\u6cd5\u3067\u3001R\u793e\u3082\u3063\u3068\u3082\u5b9f\u73fe\u3057\u305f\u304b\u3063\u305f\u3053\u3068\u306f\u300c\u512a\u826f\u9867\u5ba2\u3068\u540c\u3058\u5546\u570f\u306b\u3001\u65b0\u898f\u9867\u5ba2\u3092\u4f5c\u3089\u306a\u3044\u300d\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002<\/p>\n<div class=\"st-square-checkbox st-square-checkbox-nobox\">\n<ul>\n<li>R\u793e\u306e\u5546\u54c1\u306f\u3001\u56fd\u7523\u30aa\u30ea\u30b8\u30ca\u30eb\u306e\u300c\u5c11\u91cf\u751f\u7523\u300d\u3067\u3042\u308b<\/li>\n<li>\u305d\u306e\u305f\u3081\u3001\u540c\u3058\u5546\u570f\u306b\u53d6\u6271\u5e97\u8217\u304c\u8907\u6570\u3042\u308b\u3068\u307e\u305a\u3044<\/li>\n<li>\u305d\u306e\u305f\u3081\u3001\u512a\u826f\u9867\u5ba2\u306e\u5546\u570f\u3067\u306f\u81ea\u4e3b\u898f\u5236\u3092\u5fb9\u5e95\u3057\u305f\u304b\u3063\u305f<\/li>\n<li>\u305d\u306e\u305f\u3081\u3001\u300c\u8ab0\u304c\u512a\u826f\u9867\u5ba2\u306a\u306e\u304b\u300d\u3092\u628a\u63e1\u3057\u305f\u304b\u3063\u305f<\/li>\n<\/ul>\n<\/div>\n<p>\u4e0a\u306e\u3088\u3046\u306a\u7406\u7531\u3067\u300c\u512a\u826f\u9867\u5ba2\u3092\u628a\u63e1\u3059\u308b\u300d\u305f\u3081\u306b\u3001RFM\u5206\u6790\u306a\u3069\u306e\u624b\u6cd5\u3092\u53d6\u308a\u5165\u308c\u305f\u306e\u3067\u3059\u3002<\/p>\n<h3 id=\"shikirine\">\u5e74\u9593\u58f2\u4e0a\u9ad8\u306e\u9ad8\u3044\u53d6\u5f15\u5148\u306b\u5bfe\u3057\u3066\u4ed5\u5207\u5024\u3092\u4e0b\u3052\u308b<\/h3>\n<p>\u4ed5\u5207\u5024\u3068\u306f\u300c\u30e1\u30fc\u30ab\u30fc\u304b\u3089\u554f\u5c4b\u306b\u58f2\u308b\u969b\u306e\u4fa1\u683c\u300d\u3067\u3059\u3002\u3053\u308c\u306f\u4e0b\u306e\u8a18\u8ff0\u3067\u308f\u304b\u308a\u307e\u3059\u3002<\/p>\n<blockquote><p>\u4ed5\u5207\u5024\u3068\u306f\u3001\u4e00\u822c\u7684\u306b\u5546\u54c1\u3092\u88fd\u9020\u3057\u3066\u3044\u308b<strong>\u30e1\u30fc\u30ab\u30fc\u304b\u3089\u554f\u5c4b\uff08\u5378\u58f2\u696d\u8005\uff09\u3078\u306e\u4fa1\u683c<\/strong>\u306e\u3053\u3068\u3092\u3044\u3044\u307e\u3059\u3002<br \/>\n<cite><a href=\"https:\/\/careergarden.jp\/column\/shikirine\/\" target=\"blank\" rel=\"noopener noreferrer\">\u4ed5\u5207\u5024\u3068\u306f | \u30ad\u30e3\u30ea\u30a2\u30ac\u30fc\u30c7\u30f3<\/a><\/cite><\/p><\/blockquote>\n<p>\u300c\u58f2\u4e0a\u9ad8\u306e\u9ad8\u3044\u53d6\u5f15\u5148\u306b\u5bfe\u3057\u3066\u4ed5\u5207\u5024\u3092\u4e0b\u3052\u308b\u300d\u3068\u3044\u3046\u306e\u306f\u3001<span class=\"ymarker\">\u305f\u304f\u3055\u3093\u8cb7\u3063\u3066\uff08\u4ed5\u5165\u308c\u3066\uff09\u304f\u308c\u3066\u3044\u308b\u304b\u3089\u3001\u5b89\u304f\u88fd\u54c1\u3092\u63d0\u4f9b\u3059\u308b<\/span>\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002\u4e00\u822c\u306e\u5e97\u8217\u3067\u3044\u3046\u300c\u307e\u3068\u3081\u8cb7\u3044\u5272\u5f15\u300d\u3068\u540c\u3058\u3067\u3059\u3002<\/p>\n<h3 id=\"cashback\">\u540c\u3058\u304f\u58f2\u4e0a\u3052\u306e\u591a\u3044\u53d6\u5f15\u5148\u306b\u30ad\u30e3\u30c3\u30b7\u30e5\u30d0\u30c3\u30af\u3092\u884c\u3046<\/h3>\n<p>\u30e1\u30fc\u30ab\u30fc\u304b\u3089\u53d6\u5f15\u5148\u3078\u306e\u30ad\u30e3\u30c3\u30b7\u30e5\u30d0\u30c3\u30af\u306f\u3001\u4e3b\u306b\u4e0b\u306e2\u7a2e\u985e\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<table>\n<tbody>\n<tr>\n<td style=\"background: whitesmoke;\">\u30ea\u30d9\u30fc\u30c8<\/td>\n<td>\u5378\u696d\u8005\u304c\u4e00\u5b9a\u306e\u58f2\u4e0a\u3052\u3092\u9054\u6210\u3057\u305f\u3068\u304d\u306b\u652f\u6255\u3044<\/td>\n<\/tr>\n<tr>\n<td style=\"background: whitesmoke;\">\u30a2\u30ed\u30fc\u30ef\u30f3\u30b9<\/td>\n<td>\u8ca9\u58f2\u4fc3\u9032\u306e\u305f\u3081\u306b\uff08\u4e3b\u306b\u6210\u679c\u306b\u95a2\u4fc2\u306a\u304f\uff09\u652f\u6255\u3044<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\u305d\u308c\u305e\u308c\u308f\u304b\u308a\u3084\u3059\u304f\u4e00\u8a00\u3067\u3044\u3046\u3068\u3001<\/p>\n<table>\n<tbody>\n<tr>\n<td style=\"background: honeydew;\">\u30ea\u30d9\u30fc\u30c8<\/td>\n<td>\u5831\u5968\u91d1\uff08\u30dc\u30fc\u30ca\u30b9\uff09<\/td>\n<\/tr>\n<tr>\n<td style=\"background: honeydew;\">\u30a2\u30ed\u30fc\u30ef\u30f3\u30b9<\/td>\n<td>\u5968\u52b1\u91d1<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\u3068\u306a\u308a\u307e\u3059\u3002\u7279\u306b\u30ea\u30d9\u30fc\u30c8\u3092\u652f\u6255\u3046\u5834\u5408\u306f\u3001\u305d\u308c\u305e\u308c\u306e\u5378\u58f2\u696d\u8005\u306e\u58f2\u4e0a\u3052\u3092\u6b63\u78ba\u306b\u628a\u63e1\u3057\u3066\u3044\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p><span class=\"sankou\">\u53c2\u8003<\/span><a href=\"https:\/\/www.yakkyoku-keiei.com\/improve-profitability\/oFLF9\" target=\"blank\" rel=\"noopener noreferrer\">\u6d41\u901a\u6539\u5584\u306e\u5f71\u97ff\u3067\u533b\u85ac\u54c1\u306e\u4ed5\u5165\u308c\u4ea4\u6e09\u304c\u96e3\u822a\uff01\uff1f| \u85ac\u5c40\u7d4c\u55b6\u306e\u30d2\u30f3\u30c8\uff08\u682a\u5f0f\u4f1a\u793eCB\u30a2\u30c9\u30d0\u30a4\u30b6\u30ea\u30fc\u904b\u55b6\uff09<\/a><\/p>\n<h3 id=\"map\">\u512a\u826f\u9867\u5ba2\u3092\u30de\u30c3\u30d7\u3067\u53ef\u8996\u5316\u3057\u305f<\/h3>\n<p>R\u793e\u306e\u53d6\u308a\u7d44\u307f\u3067\u306f\u3001\u512a\u826f\u9867\u5ba2\u306e\u5e97\u8217\u6240\u5728\u5730\u3092\u30de\u30c3\u30d7\u3067\u53ef\u8996\u5316\u3057\u307e\u3057\u305f\u3002\u9867\u5ba2\u60c5\u5831\u3092\u30de\u30c3\u30d7\u3067\u53ef\u8996\u5316\u3059\u308b\u30a4\u30e1\u30fc\u30b8\u306f\u4e0b\u306e\u753b\u50cf\u306e\u3088\u3046\u306a\u3082\u306e\u3067\u3059\u3002<\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/apakankun.com\/apparel-lab\/wp-content\/uploads\/2020\/05\/kokaku-map.jpg\" alt=\"\u9867\u5ba2\u60c5\u5831\u306e\u53ef\u8996\u5316\u30de\u30c3\u30d7\u306e\u30a4\u30e1\u30fc\u30b8\" \/>\u51fa\u5178\uff1a<a href=\"https:\/\/www.esrij.com\/business-map-glossary\/analytical_method\/customer_analysis\/\" target=\"blank\" rel=\"noopener noreferrer\">\u9867\u5ba2\u5206\u6790 | 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href=\"https:\/\/apakankun.com\/use\/pos\/?utm_source=apparel-lab&amp;utm_medium=article&amp;utm_campaign=cv-article-POS\">\u30a2\u30d1\u30ec\u30eb\u7ba1\u7406\u81ea\u52d5\u304f\u3093POS\u30ec\u30b8<\/a><\/b>\u300f\u3068\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u3001\u305d\u306e\u6a5f\u80fd\u6027\u306f\u3055\u3089\u306b\u9ad8\u307e\u308a\u307e\u3059\u3002\u300cPOS\u30ec\u30b8\u306f\u3088\u304f\u308f\u304b\u3089\u306a\u3044\u2026\u300d\u3068\u3044\u3046\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u30fb\u30b9\u30bf\u30c3\u30d5\u306e\u65b9\u3005\u3067\u3082\u3001\u30a2\u30d1\u30ec\u30eb\u7279\u5316\u578b\u306ePOS\u306a\u3089\u3001\u3059\u3050\u306b\u4f7f\u3044\u3053\u306a\u305b\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u300e\u30a2\u30d1\u30ec\u30eb\u7ba1\u7406\u81ea\u52d5\u304f\u3093\u300f\u3068\u300e\u30a2\u30d1\u30ec\u30eb\u7ba1\u7406\u81ea\u52d5\u304f\u3093POS\u30ec\u30b8\u300f\u306e\u8a73\u7d30\u306f\u3001\u305d\u308c\u305e\u308c\u4e0b\u306e\u30dc\u30bf\u30f3\u304b\u3089\u3054\u89a7\u3044\u305f\u3060\u3051\u305f\u3089\u3068\u601d\u3044\u307e\u3059\u3002\u52b9\u7387\u7684\u306bRFM\u5206\u6790\u3092\u884c\u3044<span 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aria-hidden=\"true\"><\/i><\/a><\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u9867\u5ba2\u5206\u6790\u306b\u6b20\u304b\u305b\u306a\u3044\u624b\u6cd5\u306e\u4e00\u3064\u3067\u3042\u308bRFM\u5206\u6790\u3002\u3053\u306e\u624b\u6cd5\u306b\u3064\u3044\u3066\u300c\u3069\u3093\u306a\u610f\u5473\u306a\u306e\u304b\u300d\u300c\u3069\u3046\u3084\u3063\u3066\u3084\u308b\u306e\u304b\u300d\u306a\u3069\u306e\u7591\u554f\u3092\u6301\u3063\u3066\u3044\u308b\u4eba\u306f\u591a\u3044\u3067\u3057\u3087\u3046\u3002 \u307e\u305f\u3001\u30a2\u30d1\u30ec\u30eb\u95a2\u4fc2\u8005\u306e\u65b9\u3067\u3042\u308c\u3070\u300c\u30a2\u30d1\u30ec\u30eb\u3067\u306e\u4e8b\u4f8b\u3092 &#8230; <\/p>\n","protected":false},"author":28,"featured_media":3411,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2],"tags":[81,27,36],"class_list":["post-3179","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-know-how","tag-rfm","tag-27","tag-36"],"acf":[],"_links":{"self":[{"href":"https:\/\/apakankun.com\/apparel-lab\/wp-json\/wp\/v2\/posts\/3179","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/apakankun.com\/apparel-lab\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/apakankun.com\/apparel-lab\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/apakankun.com\/apparel-lab\/wp-json\/wp\/v2\/users\/28"}],"replies":[{"embeddable":true,"href":"https:\/\/apakankun.com\/apparel-lab\/wp-json\/wp\/v2\/comments?post=3179"}],"version-history":[{"count":59,"href":"https:\/\/apakankun.com\/apparel-lab\/wp-json\/wp\/v2\/posts\/3179\/revisions"}],"predecessor-version":[{"id":12717,"href":"https:\/\/apakankun.com\/apparel-lab\/wp-json\/wp\/v2\/posts\/3179\/revisions\/12717"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/apakankun.com\/apparel-lab\/wp-json\/wp\/v2\/media\/3411"}],"wp:attachment":[{"href":"https:\/\/apakankun.com\/apparel-lab\/wp-json\/wp\/v2\/media?parent=3179"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/apakankun.com\/apparel-lab\/wp-json\/wp\/v2\/categories?post=3179"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/apakankun.com\/apparel-lab\/wp-json\/wp\/v2\/tags?post=3179"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}