{"id":3202,"date":"2017-02-15T17:38:46","date_gmt":"2017-02-15T08:38:46","guid":{"rendered":"https:\/\/apakankun.com\/apparel-lab\/?p=3202"},"modified":"2024-03-22T12:10:05","modified_gmt":"2024-03-22T03:10:05","slug":"%e3%80%90%e3%82%b7%e3%83%aa%e3%83%bc%e3%82%ba%e2%91%a1%e5%bf%9c%e7%94%a8%e7%b7%a8%e5%89%8d%e7%b7%a8%e3%80%91%e8%89%af%e3%81%84%e5%ba%97%e3%82%92%e4%bd%9c%e3%82%8a%e3%81%9f%e3%81%84%e3%81%aa%e3%82%89","status":"publish","type":"post","link":"https:\/\/apakankun.com\/apparel-lab\/know-how\/3202","title":{"rendered":"\u30a8\u30af\u30bb\u30eb\u3067\u306eRFM\u5206\u6790\u306e\u3084\u308a\u65b9\uff5eRFM\u306e\u5404\u5024\u3092\u62bd\u51fa\u3059\u308b\u65b9\u6cd5\uff5e"},"content":{"rendered":"<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/apakankun.com\/apparel-lab\/wp-content\/uploads\/2020\/05\/rfm-top2.jpg\" alt=\"\u30aa\u30d5\u30a3\u30b9\" \/><\/p>\n<p><a href=\"https:\/\/apakankun.com\/apparel-lab\/?p=7710&amp;preview=true\">RFM\u5206\u6790<\/a>\u3067\u3082\u3063\u3068\u3082\u91cd\u8981\u306a\u306e\u306f\u300c\u9867\u5ba2\u306e\u30c7\u30fc\u30bf\u3092\u63c3\u3048\u308b\u3053\u3068\u300d\u3067\u3059\u3002<br \/>\n\u3053\u308c\u306f\u5f53\u305f\u308a\u524d\u306e\u3088\u3046\u3067\u3001\u610f\u5916\u306b\u96e3\u3057\u3044\u3053\u3068\u3067\u3059\u3002<\/p>\n<p>\u305f\u3068\u3048\u3070\u3001\u4ee5\u4e0b\u306e\u30c7\u30fc\u30bf\u304c\u3042\u308b\u3053\u3068\u306fRFM\u5206\u6790\u306e\u7d76\u5bfe\u6761\u4ef6\u3067\u3059\u304c\u3001\u3053\u308c\u3089\u306e\u30c7\u30fc\u30bf\u3092\u300c\u51fa\u305b\u3066\u3044\u306a\u3044\u300d\u3068\u3044\u3046\u30b1\u30fc\u30b9\u306f\u591a\u304f\u3042\u308a\u307e\u3059\u3002<\/p>\n<div class=\"st-square-checkbox st-square-checkbox-nobox\">\n<ul>\n<li>\u9867\u5ba2\u3054\u3068\u306e\u7d2f\u8a08\u58f2\u4e0a\u91d1\u984d\uff08Monetary\uff09<\/li>\n<li>\u9867\u5ba2\u3054\u3068\u306e\u7d2f\u8a08\u6765\u5e97\u56de\u6570\uff08Frequency\uff09<\/li>\n<\/ul>\n<\/div>\n<p>\u9006\u306b\u3001\u3053\u308c\u3089\u306e\u30c7\u30fc\u30bf\u3092\u51fa\u305b\u305f\u6642\u70b9\u3067\u3001<span class=\"ymarker\">\u4e8b\u696d\u898f\u6a21\u306b\u3088\u3063\u3066\u306fRFM\u5206\u6790\u304c\u5b8c\u4e86<\/span>\u3059\u308b\u3053\u3068\u3082\u3042\u308a\u307e\u3059\u3002\u305d\u3057\u3066\u3001\u4e0a\u306e2\u3064\u306e\u30c7\u30fc\u30bf\u306f\u30a8\u30af\u30bb\u30eb\u3067\u3082\u62bd\u51fa\u3067\u304d\u308b\u306e\u3067\u3059\u3002<\/p>\n<p>\u3053\u306e\u8a18\u4e8b\u3067\u306f\u3001\u305d\u306e\u62bd\u51fa\u65b9\u6cd5\u3092\u4e2d\u5fc3\u306b<a href=\"#excel\">\u30a8\u30af\u30bb\u30eb\u3067\u306eRFM\u5206\u6790<\/a>\u306e\u3084\u308a\u65b9\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002\u307e\u305f\u3001\u88dc\u8db3\u3068\u3057\u3066<a href=\"#python\">Python\u3067\u306e\u5206\u6790<\/a>\u306e\u3084\u308a\u65b9\u3082\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<p>\u300c\u30a8\u30af\u30bb\u30eb\u3084Python\u3092\u4f7f\u3063\u3066\u3001\u81ea\u529b\u3067RFM\u5206\u6790\u3092\u3057\u3066\u307f\u305f\u3044\u300d\u3068\u601d\u3063\u3066\u3044\u308b\u4eba\u306b\u306f\u3001\u304d\u3063\u3068\u5f79\u7acb\u3066\u3066\u3044\u305f\u3060\u3051\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\uff08\u306a\u304a\u3001RFM\u5206\u6790\u306e\u6982\u8981\u3084\u5168\u4f53\u7684\u306a\u3084\u308a\u65b9\u306b\u3064\u3044\u3066\u306f\u3001\u4e0b\u306e\u8a18\u4e8b\u3067\u8a73\u3057\u304f\u307e\u3068\u3081\u3066\u3044\u307e\u3059\uff09<\/p>\n<div class=\"linkcard\"><div class=\"lkc-internal-wrap\"><a class=\"lkc-link no_icon\" href=\"https:\/\/apakankun.com\/apparel-lab\/know-how\/3179\" target=\"_blank\"><div class=\"lkc-card\"><div class=\"lkc-content\"><figure class=\"lkc-thumbnail\"><img decoding=\"async\" class=\"lkc-thumbnail-img\" src=\"\/\/apakankun.com\/apparel-lab\/wp-content\/uploads\/2017\/02\/pexels-photo-94654-300x185.jpeg\" width=\"100px\" height=\"80px\" alt=\"\" \/><\/figure><div class=\"lkc-title\"><div class=\"lkc-title-text\">RFM\u5206\u6790\u3068\u306f\uff1f3\u3064\u306e\u65b9\u6cd5\u3068\u30a2\u30d1\u30ec\u30eb\u696d\u754c\u306e\u6210\u529f\u4e8b\u4f8b\u3092\u308f\u304b\u308a\u3084\u3059\u304f\u89e3\u8aac\uff01<\/div><\/div><div class=\"lkc-excerpt\">\u9867\u5ba2\u5206\u6790\u306b\u6b20\u304b\u305b\u306a\u3044\u624b\u6cd5\u306e\u4e00\u3064\u3067\u3042\u308bRFM\u5206\u6790\u3002\u3053\u306e\u624b\u6cd5\u306b\u3064\u3044\u3066\u300c\u3069\u3093\u306a\u610f\u5473\u306a\u306e\u304b\u300d\u300c\u3069\u3046\u3084\u3063\u3066\u3084\u308b\u306e\u304b\u300d\u306a\u3069\u306e\u7591\u554f\u3092\u6301\u3063\u3066\u3044\u308b\u4eba\u306f\u591a\u3044\u3067\u3057\u3087\u3046\u3002\u307e\u305f\u3001\u30a2\u30d1\u30ec\u30eb\u95a2\u4fc2\u8005\u306e\u65b9\u3067\u3042\u308c\u3070\u300c\u30a2\u30d1\u30ec\u30eb\u3067\u306e\u4e8b\u4f8b\u3092\u77e5\u308a\u305f\u3044\u300d\u3068\u3044\u3046\u3053\u3068\u304c\u591a\u3044\u304b\u3068\u601d\u3044\u307e\u3059\u3002\u4eca\u56de\u306f\u3001\u3053\u308c\u3089\u306e\u5185\u5bb9\u3092\u307e\u3068\u3081\u3066\u89e3\u8aac\u3057\u3066\u3044\u304d\u307e\u3059\u3002\u8aad\u3093\u3067\u3044\u305f\u3060\u304f\u3053\u3068\u3067\u3001RFM\u5206\u6790\u306e\u610f\u5473\u3084\u65b9\u6cd5\u3092\u7406\u89e3\u3067\u304d\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u30a2\u30d1\u30ec\u30eb\u306e\u696d\u52d9\u306b\u3082\u53d6\u308a\u5165\u308c\u3084\u3059\u304f\u306a\u308b\u3067\u3057\u3087\u3046\u3002\u306a\u304a\u3001RFM\u5206\u6790\u306e\u6982\u8981\u3084\u65b9\u6cd5\u304c\u3059\u3067\u306b\u308f\u304b\u3063\u3066\u3044\u3066\u3001\u30c4\u30fc\u30eb\u306b\u3088\u308b\u5206\u6790\u30fb\u62bd\u51fa\u306e\u65b9\u6cd5\u3092\u77e5\u308a\u305f\u3044\u3068\u3044\u3046\u3053\u3068\u3082\u3042\u308b\u304b...<\/div><\/div><div class=\"clear\"><\/div><\/div><\/a><\/div><\/div>\n<h2 id=\"excel\">\u30a8\u30af\u30bb\u30eb\u3067\u306eRFM\u5206\u6790\u306e\u3084\u308a\u65b9\uff08\u5404\u5024\u306e\u62bd\u51fa\u65b9\u6cd5\uff09<\/h2>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/apakankun.com\/apparel-lab\/wp-content\/uploads\/2020\/05\/rfm-excel.jpg\" alt=\"\u30aa\u30d5\u30a3\u30b9\" \/><\/p>\n<p>RFM\u5206\u6790\u306f\u30a8\u30af\u30bb\u30eb\u3067\u3082\u3067\u304d\u307e\u3059\u3002\u3084\u308a\u65b9\u306f<span class=\"keiko-green\">\u305d\u306e\u4eba\u304c\u4f55\u3092\u3057\u305f\u3044\u306e\u304b<\/span>\u306b\u3088\u3063\u3066\u7570\u306a\u308a\u307e\u3059\u3002\u3053\u3053\u3067\u306f\u3001<\/p>\n<div class=\"st-square-checkbox st-square-checkbox-nobox\">\n<ul>\n<li>\u73fe\u6642\u70b9\u3067\u51fa\u305b\u3066\u3044\u306a\u3044\u300cR\u30fbF\u30fbM\u306e\u5404\u5024\u300d\u3092\u51fa\u3059<\/li>\n<li>\u2191\uff08\u5206\u6790\u306e\u524d\u306e\u300c\u62bd\u51fa\u300d\u3092\u3059\u308b\uff09<\/li>\n<\/ul>\n<\/div>\n<p>\u3068\u3044\u3046\u3084\u308a\u65b9\u306b\u7d5e\u3063\u3066\u8aac\u660e\u3057\u307e\u3059\u3002\u5177\u4f53\u7684\u306b\u306f\u3001\u4e0b\u306e\u30c7\u30fc\u30bf\u3092\u51fa\u3059\u65b9\u6cd5\u3067\u3059\u3002<\/p>\n<table>\n<tbody>\n<tr>\n<td style=\"background: lavenderblush;\">Monetary<\/td>\n<td><a href=\"#excel-monetary\">\u58f2\u4e0a\u7dcf\u984d<\/a><\/td>\n<\/tr>\n<tr>\n<td style=\"background: lavenderblush;\">Frequency<\/td>\n<td><a href=\"#excel-frequency\">\u5408\u8a08\u6765\u5e97\u56de\u6570<\/a><\/td>\n<\/tr>\n<tr>\n<td style=\"background: lavenderblush;\">Recency<\/td>\n<td><a href=\"#excel-recency\">\u6700\u7d42\u6765\u5e97\u65e5\u304b\u3089\u306e\u7d4c\u904e\u65e5\u6570<\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\u30a8\u30af\u30bb\u30eb\u3092\u4f7f\u3046\u5fc5\u8981\u6027\u304c\u9ad8\u3044\u306e\u304c\u3001M\u30fbF\u30fbR\u306e\u9806\u756a\u3067\u3042\u308b\u305f\u3081\u3001\u4e0a\u306e\u3088\u3046\u306a\u9806\u756a\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\uff08\u305f\u3068\u3048\u3070R\u306f\u3001\u7d4c\u904e\u65e5\u6570\u3092\u30ab\u30a6\u30f3\u30c8\u305b\u305a\u3068\u3082\u6700\u7d42\u6765\u5e97\u65e5\u3060\u3051\u3067\u3082\u5206\u6790\u3067\u304d\u308b\u305f\u3081\u3001\u91cd\u8981\u6027\u304c\u4f4e\u304f\u306a\u308a\u307e\u3059\uff09<\/p>\n<p>\u306a\u304a\u3001\u4eca\u56de\u306e\u30b5\u30f3\u30d7\u30eb\u5236\u4f5c\u306b\u4f7f\u3063\u305f\u30a8\u30af\u30bb\u30eb\u30d5\u30a1\u30a4\u30eb\u306f\u4e0b\u8a18\u306e\u3082\u306e\u3067\u3059\u3002\u300c\u540c\u3058\u30d5\u30a1\u30a4\u30eb\u3067\u30c6\u30b9\u30c8\u3057\u305f\u3044\u300d\u3068\u3044\u3046\u65b9\u306f\u3001\u304a\u6c17\u8efd\u306b\u304a\u4f7f\u3044\u304f\u3060\u3055\u3044\u3002<\/p>\n<p class=\"st-share\"><a href=\"https:\/\/apakankun.com\/apparel-lab\/wp-content\/uploads\/2020\/05\/29a60a5d5c6090d892f4679451ce0f38.xlsx\">RFM\u5206\u6790\u7528\u30d5\u30a1\u30a4\u30eb\uff08\u30a8\u30af\u30bb\u30eb\u30fb20KB\uff09<\/a><\/p>\n<h2 id=\"kokyakugoto\">\u2460 Monetary\uff1a\u9867\u5ba2\u3054\u3068\u306e\u58f2\u4e0a\u7dcf\u984d\u3092\u51fa\u3059\u65b9\u6cd5<\/h2>\n<p>\u307e\u305a\u3001\u4e0b\u306e\u3088\u3046\u306a\u57fa\u672c\u7684\u30c7\u30fc\u30bf\u304c\u3042\u308b\u3068\u3057\u307e\u3059\u3002<\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/apakankun.com\/apparel-lab\/wp-content\/uploads\/2020\/05\/sdata1.jpg\" alt=\"\u3084\u308a\u65b9\" \/><\/p>\n<div class=\"st-square-checkbox st-square-checkbox-nobox\">\n<ul>\n<li>\u6765\u5e97\u65e5<\/li>\n<li>\u304a\u5ba2\u69d8ID<\/li>\n<li>\u304a\u8cb7\u4e0a\u91d1\u984d<\/li>\n<\/ul>\n<\/div>\n<p>\u4e0a\u306e3\u3064\u304c\u63c3\u3063\u305f\u30c7\u30fc\u30bf\u3067\u3059\u3002\u3053\u306e\u30c7\u30fc\u30bf\u3067\u3059\u304c\u300c\u540c\u3058\u304a\u5ba2\u3055\u3093\u306e\u5225\u306e\u65e5\u306e\u8cb7\u3044\u7269\u300d\u304c\u30d0\u30e9\u30d0\u30e9\u3067\u8a18\u9332\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u2193<\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/apakankun.com\/apparel-lab\/wp-content\/uploads\/2020\/05\/sdata1b.jpg\" alt=\"\u3084\u308a\u65b9\" \/><\/p>\n<p>\u4e0a\u306e\u3088\u3046\u306b\u3001\u540c\u3058\u300cID-1159\u300d\u306e\u304a\u5ba2\u3055\u3093\u306e\u8cb7\u3044\u7269\u304c\u3001\u30d0\u30e9\u30d0\u30e9\u306b\u306a\u3063\u3066\u3044\u308b\u308f\u3051\u3067\u3059\u3002\u3053\u308c\u3092\u81ea\u52d5\u7684\u306b\u96c6\u8a08\u3059\u308b\uff08\u9867\u5ba2\u3054\u3068\u306e\u7dcf\u984d\u3092\u51fa\u3059\uff09\u65b9\u6cd5\u3092\u8aac\u660e\u3057\u307e\u3059\u3002<\/p>\n<p>\u307e\u305a\u3001\u4e0b\u306e\u3088\u3046\u306b\u30c7\u30fc\u30bf\u5168\u4f53\u3092\u9078\u629e\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/apakankun.com\/apparel-lab\/wp-content\/uploads\/2020\/05\/sdata2.jpg\" alt=\"\u3084\u308a\u65b9\" \/><\/p>\n<p>\u6b21\u306b\u4e0a\u90e8\u30e1\u30cb\u30e5\u30fc\u306e\u300c\u633f\u5165\u300d\u3092\u30af\u30ea\u30c3\u30af\u3057\u307e\u3059\u3002<\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/apakankun.com\/apparel-lab\/wp-content\/uploads\/2020\/05\/sdata3.jpg\" alt=\"\u3084\u308a\u65b9\" \/><\/p>\n<p>\u51fa\u3066\u304f\u308b\u30e1\u30cb\u30e5\u30fc\u306e\u3046\u3061\u3001\u5de6\u7aef\u306e\u300c\u30d4\u30dc\u30c3\u30c8\u30c6\u30fc\u30d6\u30eb\u300d\u3092\u30af\u30ea\u30c3\u30af\u3057\u307e\u3059\u3002<\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/apakankun.com\/apparel-lab\/wp-content\/uploads\/2020\/05\/sdata4.jpg\" alt=\"\u30d4\u30dc\u30c3\u30c8\u30c6\u30fc\u30d6\u30eb\" \/><\/p>\n<p>\u30af\u30ea\u30c3\u30af\u3059\u308b\u3068\u3001\u4e0b\u306e\u753b\u50cf\u306e\u3088\u3046\u306b\u300c\u30d4\u30dc\u30c3\u30c8\u30c6\u30fc\u30d6\u30eb\u306e\u4f5c\u6210\u300d\u3068\u3044\u3046\u30e1\u30cb\u30e5\u30fc\u304c\u51fa\u3066\u304d\u307e\u3059\u3002\u300cOK\u300d\u3092\u62bc\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/apakankun.com\/apparel-lab\/wp-content\/uploads\/2020\/05\/sdata5.jpg\" alt=\"\u3084\u308a\u65b9\" \/><\/p>\n<p>\u3059\u308b\u3068\u3001\u4e0b\u306e\u3088\u3046\u306a\u753b\u9762\u306b\u306a\u308a\u307e\u3059\u3002\u53f3\u5074\u3092\u898b\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/apakankun.com\/apparel-lab\/wp-content\/uploads\/2020\/05\/sdata6.jpg\" alt=\"\u3084\u308a\u65b9\" \/><\/p>\n<p>\u4e0b\u306e\u753b\u50cf\u306e\u3088\u3046\u306b\u300c\u30d4\u30dc\u30c3\u30c8\u30c6\u30fc\u30d6\u30eb\u306e\u30d5\u30a3\u30fc\u30eb\u30c9\u300d\u3068\u3044\u3046\u30e1\u30cb\u30e5\u30fc\u304c\u53f3\u5074\u306b\u8868\u793a\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/apakankun.com\/apparel-lab\/wp-content\/uploads\/2020\/05\/sdata7.jpg\" alt=\"\u3084\u308a\u65b9\" \/><\/p>\n<p>\u300c\u304a\u5ba2\u69d8ID\u300d\u306e\u30dc\u30c3\u30af\u30b9\u3092\u30c1\u30a7\u30c3\u30af\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/apakankun.com\/apparel-lab\/wp-content\/uploads\/2020\/05\/sdata7b.jpg\" alt=\"\u3084\u308a\u65b9\" \/><\/p>\n<p>\u3059\u308b\u3068\u3001\u4e0b\u306e\u65b9\u306b\u3042\u308b\u300c\u884c\u300d\u3068\u3044\u3046\u30b9\u30da\u30fc\u30b9\u306b\u300c\u304a\u5ba2\u69d8ID\u300d\u3068\u3044\u3046\u8a00\u8449\u304c\u81ea\u52d5\u3067\u51fa\u3066\u304d\u307e\u3059\u3002<\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/apakankun.com\/apparel-lab\/wp-content\/uploads\/2020\/05\/sdata7c.jpg\" alt=\"\u3084\u308a\u65b9\" \/><\/p>\n<p>\u3053\u306e\u6642\u70b9\u3067\u3001\u753b\u9762\u5de6\u5074\u306b\u4e0b\u306e\u3088\u3046\u306a\u300c\u884c\u30e9\u30d9\u30eb\u300d\u3068\u3044\u3046\u30c7\u30fc\u30bf\u304c\u767b\u5834\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/apakankun.com\/apparel-lab\/wp-content\/uploads\/2020\/05\/sdata9.jpg\" alt=\"\u3084\u308a\u65b9\" \/><\/p>\n<p>\u6b21\u306b\u300c\u304a\u8cb7\u4e0a\u91d1\u984d\u300d\u3082\u30c1\u30a7\u30c3\u30af\u3059\u308b\u3068\u3001\u4e0b\u306e\u65b9\u306e\u300c\u5024\u300d\u306e\u30dc\u30c3\u30af\u30b9\u306b\u300c\u5408\u8a08\uff0f\u304a\u8cb7\u4e0a\u91d1\u984d\u300d\u3068\u3044\u3046\u6587\u5b57\u304c\u767b\u5834\u3057\u307e\u3059\u3002\u2193<\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/apakankun.com\/apparel-lab\/wp-content\/uploads\/2020\/05\/sdata10.jpg\" alt=\"\u3084\u308a\u65b9\" \/><\/p>\n<p>\u3053\u306e\u6642\u70b9\u3067\u3001\u5de6\u5074\u306f\u4e0b\u306e\u3088\u3046\u306a\u72b6\u614b\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/apakankun.com\/apparel-lab\/wp-content\/uploads\/2020\/05\/sdata11.jpg\" alt=\"\u3084\u308a\u65b9\" \/><\/p>\n<p>\u5168\u4f53\u50cf\u3092\u898b\u308b\u3068\u3053\u3046\u306a\u308a\u307e\u3059\u3002\u2193<\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/apakankun.com\/apparel-lab\/wp-content\/uploads\/2020\/05\/sdata12.jpg\" alt=\"\u3084\u308a\u65b9\" \/><\/p>\n<p>\u6b21\u306b\u300c\u304a\u8cb7\u4e0a\u91d1\u984d\u300d\u306e\u4e00\u756a\u4e0a\u306e\u30bb\u30eb\uff08\u30de\u30b9\uff09\u3092\u9078\u629e\u3057\u307e\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>\u53f3\u30af\u30ea\u30c3\u30af\u3092\u3057\u3066\u51fa\u3066\u304d\u305f\u30e1\u30cb\u30e5\u30fc\u306e\u300c\u4e26\u3079\u66ff\u3048\u300d\u3092\u9078\u3073\u307e\u3059\u3002<\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/apakankun.com\/apparel-lab\/wp-content\/uploads\/2020\/05\/sdata14.jpg\" alt=\"\u3084\u308a\u65b9\" \/><\/p>\n<p>\u300c\u4e26\u3079\u66ff\u3048\u300d\u304b\u3089\u3055\u3089\u306b\u51fa\u3066\u304f\u308b\u30e1\u30cb\u30e5\u30fc\u306e\u300c\u964d\u9806\u300d\u3092\u9078\u3073\u307e\u3059\u3002<\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/apakankun.com\/apparel-lab\/wp-content\/uploads\/2020\/05\/sdata15.jpg\" alt=\"\u3084\u308a\u65b9\" \/><\/p>\n<p>\u3059\u308b\u3068\u3001\u4e0b\u306e\u3088\u3046\u306b\u300c\u304a\u8cb7\u4e0a\u91d1\u984d\u304c\u5927\u304d\u3044\u9806\u300d\u306b\u4e26\u3073\u307e\u3059\u3002<\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/apakankun.com\/apparel-lab\/wp-content\/uploads\/2020\/05\/sdata16.jpg\" alt=\"\u3084\u308a\u65b9\" \/><\/p>\n<p>\u3053\u308c\u3067\u300c\u9867\u5ba2\u3054\u3068\u306e\u58f2\u4e0a\u3052\u7dcf\u984d\u3092\u5927\u304d\u3044\u9806\u306b\u4e26\u3079\u308b\u300d\u3053\u3068\u304c\u3067\u304d\u305f\u308f\u3051\u3067\u3059\u3002<\/p>\n<p>\u57fa\u672c\u7684\u306b\u306f\u3001\u7dcf\u984d\u304c\u5927\u304d\u3044\u307b\u3069\u512a\u826f\u9867\u5ba2\u3067\u3059\u3002\u3053\u306e\u305f\u3081\u3001\u512a\u826f\u9867\u5ba2\u306e\u62bd\u51fa\u304c\u3053\u308c\u3067\u304a\u304a\u3080\u306d\u51fa\u6765\u305f\u3068\u3044\u3048\u307e\u3059\u3002<\/p>\n<h2 id=\"excel-hindo\">\u2461 Frequency\uff1a\u6765\u5e97\u983b\u5ea6\uff08\u7d2f\u8a08\u6765\u5e97\u56de\u6570\uff09\u3092\u51fa\u3059\u65b9\u6cd5<\/h2>\n<p>Frequency\u306e\u6765\u5e97\u983b\u5ea6\uff08\u6765\u5e97\u56de\u6570\uff09\u3082\u30a8\u30af\u30bb\u30eb\u3067\u51fa\u305b\u307e\u3059\u3002\u307e\u305a\u3001\u6700\u521d\u306e\u30c7\u30fc\u30bf\u306f\u4e0b\u306e\u3088\u3046\u306a\u3082\u306e\u3067\u3059\u3002<\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/apakankun.com\/apparel-lab\/wp-content\/uploads\/2020\/05\/sdata17.jpg\" alt=\"\u3084\u308a\u65b9\" \/><\/p>\n<p>\u300cID-1159\u300d\u3068\u300cID-8501\u300d\u306e\u304a\u5ba2\u3055\u3093\u304c\u8907\u6570\u56de\u6765\u5e97\u3057\u3066\u3044\u307e\u3059\u3002\u3053\u308c\u306f\u30a8\u30af\u30bb\u30eb\u7684\u306b\u306f\u300c\u540c\u3058\u6587\u5b57\u5217\u304c\u3044\u304f\u3064\u3042\u308b\u304b\u300d\u3092\u30ab\u30a6\u30f3\u30c8\u3059\u308c\u3070\u3044\u3044\u306e\u3067\u3059\u3002<\/p>\n<p>\u307e\u305a\u3001\u4e0b\u306e\u3088\u3046\u306b1\u884c\u633f\u5165\u3057\u307e\u3059\u3002<\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/apakankun.com\/apparel-lab\/wp-content\/uploads\/2020\/05\/sdata18.jpg\" alt=\"\u3084\u308a\u65b9\" \/><\/p>\n<p>\u6b21\u306b\u3001\u4e00\u756a\u4e0a\u306e\u304a\u5ba2\u69d8ID\u306e\u3068\u306a\u308a\u306e\u30bb\u30eb\u3092\u9078\u629e\u3057\u307e\u3059\u3002\u2193<\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/apakankun.com\/apparel-lab\/wp-content\/uploads\/2020\/05\/sdata19.jpg\" alt=\"\u3084\u308a\u65b9\" \/><\/p>\n<p>\u3053\u3053\u306b\u300c<span class=\"ymarker\">=COUNTIF($B$2:$B$500,B2)<\/span>\u300d\u3068\u3044\u3046\u6570\u5f0f\u3092\u5165\u529b\u3057\u307e\u3059\u3002<\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/apakankun.com\/apparel-lab\/wp-content\/uploads\/2020\/05\/sdata20.jpg\" alt=\"\u3084\u308a\u65b9\" \/><\/p>\n<p>\u6570\u5f0f\u306f\u30b3\u30d4\u30da\u3067\u4f7f\u3048\u307e\u3059\u3002\u30bb\u30eb\u306e\u4f4d\u7f6e\u304c\u30b5\u30f3\u30d7\u30eb\u3068\u540c\u3058\u3067\u3042\u308c\u3070\u3001\u305d\u306e\u307e\u307e\u3059\u3050\u96c6\u8a08\u3055\u308c\u307e\u3059\u3002<\/p>\n<p>\u305d\u3057\u3066\u3001\u6570\u5f0f\u3092\u5165\u529b\u3059\u308b\u3068\u3059\u3050\u3001\u4e0b\u306e\u3088\u3046\u306b\u7d50\u679c\u304c\u51fa\u307e\u3059\u3002\u300c34\u300d\u3068\u51fa\u307e\u3057\u305f\u3002<\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/apakankun.com\/apparel-lab\/wp-content\/uploads\/2020\/05\/sdata21.jpg\" alt=\"\u3084\u308a\u65b9\" \/><\/p>\n<p>\u3053\u306e\u30bb\u30eb\u306e\u53f3\u4e0b\u3092\u30af\u30ea\u30c3\u30af\u3057\u3001\u6570\u5f0f\u3092\u884c\u5168\u4f53\u306b\u30b3\u30d4\u30fc\u3057\u307e\u3059\u3002\u2193<\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/apakankun.com\/apparel-lab\/wp-content\/uploads\/2020\/05\/sdata22.jpg\" alt=\"\u3084\u308a\u65b9\" \/><\/p>\n<p>\u3053\u308c\u3067\u3001\u4ed6\u306eID\u3082\u3059\u3079\u3066\u7d2f\u8a08\u306e\u500b\u6570\uff08\u6765\u5e97\u56de\u6570\uff09\u304c\u308f\u304b\u308a\u307e\u3057\u305f\u3002\u4ed5\u4e0a\u3052\u306b\u300c\u6765\u5e97\u56de\u6570\u300d\u3068\u6587\u5b57\u3092\u5165\u308c\u307e\u3059\u3002<\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/apakankun.com\/apparel-lab\/wp-content\/uploads\/2020\/05\/sdata23.jpg\" alt=\"\u3084\u308a\u65b9\" \/><\/p>\n<p>\u4eca\u56de\u3082\u540c\u3058\u4eba\u304c\u8907\u6570\u56de\u66f8\u304b\u308c\u3066\u3044\u308b\u306e\u3067\u3001\u540c\u3058\u4eba\u306f1\u3064\u306e\u30c7\u30fc\u30bf\u306b\u307e\u3068\u3081\u305f\u3044\u3068\u601d\u3044\u307e\u3059\u3002\u2193<\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/apakankun.com\/apparel-lab\/wp-content\/uploads\/2020\/05\/sdata24.jpg\" alt=\"\u3084\u308a\u65b9\" \/><\/p>\n<div class=\"st-square-checkbox st-square-checkbox-nobox\">\n<ul>\n<li>\u30c7\u30fc\u30bf\u3092\u5168\u90e8\u9078\u629e<\/li>\n<li>\u300c\u4e0a\u90e8\u30e1\u30cb\u30e5\u30fc\u300d\u21d2\u300c\u633f\u5165\u300d\u21d2\u300c\u30d4\u30dc\u30c3\u30c8\u30e1\u30cb\u30e5\u30fc\u300d\u21d2\u300cOK\u300d<\/li>\n<\/ul>\n<\/div>\n<p>\u3068\u3044\u3046\u6d41\u308c\u306f\u5148\u307b\u3069\uff08\u9867\u5ba2\u3054\u3068\u306e\u7dcf\u984d\uff09\u3068\u540c\u3058\u3067\u3059\u3002\u4eca\u56de\u306f\u8ffd\u52a0\u3057\u305f\u300c\u6765\u5e97\u56de\u6570\u300d\u304c\u8868\u793a\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/apakankun.com\/apparel-lab\/wp-content\/uploads\/2020\/05\/sdata28.jpg\" alt=\"\u3084\u308a\u65b9\" \/><\/p>\n<p>\u5148\u307b\u3069\u3068\u540c\u3058\u304f\u3001\u307e\u305a\u300c\u304a\u5ba2\u69d8ID\u300d\u3092\u30c1\u30a7\u30c3\u30af\u3002\u6b21\u306b\u3001\u300c\u6765\u5e97\u56de\u6570\u300d\u3082\u30c1\u30a7\u30c3\u30af\u3059\u308b\u3068\u300c\u5024\u300d\u306e\u30dc\u30c3\u30af\u30b9\u306b\u300c\u5408\u8a08\uff0f\u6765\u5e97\u56de\u6570\u300d\u3068\u51fa\u307e\u3059\u3002<\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/apakankun.com\/apparel-lab\/wp-content\/uploads\/2020\/05\/sdata30.jpg\" alt=\"\u3084\u308a\u65b9\" \/><\/p>\n<p>\u3053\u306e\u300c\u5408\u8a08\u300d\u304c\u66f2\u8005\u3067\u300134\u56de\u6765\u5e97\u3057\u305f\u4eba\u306b\u3064\u3044\u3066\u300c34\u56de\uff0b34\u56de\uff0b34\u56de\u2026\u300d\u3068\u3084\u3063\u3066\u3057\u307e\u3044\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u6765\u5e97\u56de\u6570\u304c\u4e0b\u306e\u3088\u3046\u306b\u81a8\u5927\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/apakankun.com\/apparel-lab\/wp-content\/uploads\/2020\/05\/sdata31.jpg\" alt=\"\u3084\u308a\u65b9\" \/><\/p>\n<p>\u3053\u3046\u306a\u3089\u306a\u3044\u3088\u3046\u300c\u5408\u8a08\u300d\u306e\u90e8\u5206\u3092\u5909\u3048\u307e\u3059\u3002\u300c\u5408\u8a08\uff0f\u6765\u5e97\u56de\u6570\u300d\u3092\u30af\u30ea\u30c3\u30af\u3057\u3001\u51fa\u3066\u304d\u305f\u30e1\u30cb\u30e5\u30fc\u304b\u3089\u300c\u5024\u30d5\u30a3\u30fc\u30eb\u30c9\u306e\u8a2d\u5b9a\u300d\u3092\u9078\u3093\u3067\u304f\u3060\u3055\u3044\u3002<\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/apakankun.com\/apparel-lab\/wp-content\/uploads\/2020\/05\/sdata32.jpg\" alt=\"\u3084\u308a\u65b9\" \/><\/p>\n<p>\u3059\u308b\u3068\u4e0b\u306e\u3088\u3046\u306a\u753b\u9762\u304c\u51fa\u308b\u306e\u3067\u3001\u300c\u9078\u629e\u3057\u305f\u30d5\u30a3\u30fc\u30eb\u30c9\u306e\u30c7\u30fc\u30bf\u300d\u306e\u9078\u629e\u80a2\u304b\u3089\u300c\u6700\u5927\u300d\u3092\u9078\u3093\u3067\u304f\u3060\u3055\u3044\uff08\u6700\u521d\u306f\u300c\u5408\u8a08\u300d\u304c\u9078\u629e\u3055\u308c\u3066\u3044\u307e\u3059\uff09\u3002<\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/apakankun.com\/apparel-lab\/wp-content\/uploads\/2020\/05\/sdata33.jpg\" alt=\"\u3084\u308a\u65b9\" \/><\/p>\n<p>\u9078\u629e\u3057\u3066\u300cOK\u300d\u3092\u62bc\u3059\u3068\u3001\u30a8\u30af\u30bb\u30eb\u306e\u5de6\u5074\u304c\u4e0b\u306e\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/apakankun.com\/apparel-lab\/wp-content\/uploads\/2020\/05\/sdata34.jpg\" alt=\"\u3084\u308a\u65b9\" \/><\/p>\n<p>\u7dcf\u984d\u306e\u3068\u304d\u3068\u540c\u3058\u3088\u3046\u306b\u3001<\/p>\n<div class=\"yellowbox\">\n<ol>\n<li>\u6765\u5e97\u56de\u6570\u306e\u300c\u4e00\u756a\u4e0a\u300d\u306e\u30bb\u30eb\u3092\u9078\u629e<\/li>\n<li>\u53f3\u30af\u30ea\u30c3\u30af<\/li>\n<li>\u4e26\u3079\u66ff\u3048<\/li>\n<li>\u964d\u9806<\/li>\n<\/ol>\n<\/div>\n<p>\u3092\u3059\u308b\u3068\u3001\u4e0b\u306e\u3088\u3046\u306b\u300c\u6765\u5e97\u56de\u6570\u9806\u300d\u3067\u4e26\u3079\u66ff\u3048\u3089\u308c\u307e\u3059\u3002<\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/apakankun.com\/apparel-lab\/wp-content\/uploads\/2020\/05\/sdata35.jpg\" alt=\"\u3084\u308a\u65b9\" \/><\/p>\n<p>\u3053\u308c\u3067Frequency\uff08\u6765\u5e97\u983b\u5ea6\u30fb\u56de\u6570\uff09\u304c\u308f\u304b\u308b\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002<\/p>\n<h2 id=\"excel-recency\">\u2462 Recency\uff1a\u6700\u7d42\u6765\u5e97\u65e5\u304b\u3089\u306e\u65e5\u6570\u3092\u30ab\u30a6\u30f3\u30c8\u3059\u308b\u65b9\u6cd5<\/h2>\n<p>\u307e\u305a\u3001\u6765\u5e97\u65e5\u30fb\u304a\u5ba2\u69d8ID\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/apakankun.com\/apparel-lab\/wp-content\/uploads\/2020\/05\/sdata36.jpg\" alt=\"\u3084\u308a\u65b9\" \/><\/p>\n<p>\u3053\u306e\u53f3\u306b\u300c\u96c6\u8a08\u65e5\u300d\u306e\u5217\u3092\u8ffd\u52a0\u3057\u307e\u3059\u3002\u4eca\u65e5\u3001\u3082\u3057\u304f\u306f\u300c\u305d\u306e\u65e5\u307e\u3067\u306e\u65e5\u6570\u3092\u30ab\u30a6\u30f3\u30c8\u3057\u305f\u3044\u300d\u3068\u3044\u3046\u3001\u7d42\u70b9\u306e\u65e5\u4ed8\u3092\u5165\u308c\u307e\u3059\u3002<\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/apakankun.com\/apparel-lab\/wp-content\/uploads\/2020\/05\/sdata37.jpg\" alt=\"\u3084\u308a\u65b9\" \/><\/p>\n<p>\u96c6\u8a08\u65e5\u3092\u5217\u5168\u4f53\u306b\u30b3\u30d4\u30fc\u3057\u307e\u3059\uff08\u521d\u5fc3\u8005\u306e\u4eba\u306b\u306f\u3001\u3053\u306e\u3084\u308a\u65b9\u304c\u4e00\u756a\u7c21\u5358\u3067\u3059\uff09\u3002<\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/apakankun.com\/apparel-lab\/wp-content\/uploads\/2020\/05\/sdata38.jpg\" alt=\"\u3084\u308a\u65b9\" \/><\/p>\n<p>\u6b21\u306b\u300c\u7d4c\u904e\u65e5\u6570\u300d\u306e\u5217\u3082\u8ffd\u52a0\u3057\u307e\u3059\u3002<\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/apakankun.com\/apparel-lab\/wp-content\/uploads\/2020\/05\/sdata39.jpg\" alt=\"\u3084\u308a\u65b9\" \/><\/p>\n<p>\u4e00\u756a\u4e0a\u306e\u30bb\u30eb\u306b\u300c<span class=\"ymarker\">=DATEDIF(A2,C2,&#8221;d&#8221;)<\/span>\u300d\u3068\u5165\u529b\u3057\u307e\u3059\u3002\u30bb\u30eb\u306e\u914d\u7f6e\u304c\u540c\u3058\u306a\u3089\u30b3\u30d4\u30da\u3067OK\u3067\u3059\u3002<\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/apakankun.com\/apparel-lab\/wp-content\/uploads\/2020\/05\/sdata40.jpg\" alt=\"\u3084\u308a\u65b9\" \/><\/p>\n<p>\u305d\u3057\u3066\u3001\u5165\u529b\u3059\u308b\u3068\u4e0b\u306e\u3088\u3046\u306b\u7d4c\u904e\u65e5\u6570\u304c\u51fa\u307e\u3059\u3002\u300c383\u300d\u3068\u51fa\u307e\u3057\u305f\u3002<\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/apakankun.com\/apparel-lab\/wp-content\/uploads\/2020\/05\/sdata48.jpg\" alt=\"\u3084\u308a\u65b9\" \/><\/p>\n<p>\u30bb\u30eb\u306e\u53f3\u4e0b\u3092\u30af\u30ea\u30c3\u30af\u3057\u3001\u8a08\u7b97\u5f0f\u3092\u30b3\u30d4\u30fc\u3057\u307e\u3059\u3002\u2193<\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/apakankun.com\/apparel-lab\/wp-content\/uploads\/2020\/05\/sdata43.jpg\" alt=\"\u3084\u308a\u65b9\" \/><\/p>\n<p>\u4eca\u307e\u3067\u3068\u540c\u3058\u3088\u3046\u306b\u3001\u30d4\u30dc\u30c3\u30c8\u30c6\u30fc\u30d6\u30eb\u3092\u51fa\u3057\u307e\u3059\u3002\u300c\u304a\u5ba2\u69d8ID\u300d\u300c\u7d4c\u904e\u65e5\u6570\u300d\u3092\u9078\u629e\u3057\u307e\u3059\u3002\u2193<\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/apakankun.com\/apparel-lab\/wp-content\/uploads\/2020\/05\/sdata44.jpg\" alt=\"\u3084\u308a\u65b9\" \/><\/p>\n<p>\u7d4c\u904e\u65e5\u6570\u306e\u65b9\u304c\u300c\u500b\u6570\u300d\u3084\u300c\u5408\u8a08\u300d\u306a\u3069\u306e\u8a2d\u5b9a\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002\u3053\u308c\u3082\u300c\u5024\u30d5\u30a3\u30fc\u30eb\u30c9\u306e\u8a2d\u5b9a\u300d\u3067\u3001\u4eca\u307e\u3067\u3068\u540c\u3058\u3088\u3046\u306b\u4fee\u6b63\u3057\u307e\u3059\u3002<\/p>\n<p>\u4eca\u56de\u306f<span class=\"keiko-green\">\u540c\u3058\u304a\u5ba2\u3055\u3093\u3067\u4e00\u756a\u8fd1\u3044\u65e5\u4ed8\u3092\u77e5\u308a\u305f\u3044<\/span>\u306e\u3067\u300c\u6700\u5c0f\u300d\u3092\u9078\u629e\u3057\u307e\u3059\u3002<\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/apakankun.com\/apparel-lab\/wp-content\/uploads\/2020\/05\/sdata45.jpg\" alt=\"\u3084\u308a\u65b9\" \/><\/p>\n<p>\u3059\u308b\u3068\u3001\u30a8\u30af\u30bb\u30eb\u5de6\u5074\u306b\u4e0b\u306e\u3088\u3046\u306a\u300c\u6700\u5c11\u7d4c\u904e\u65e5\u6570\u306e\u4e00\u89a7\u300d\u304c\u51fa\u307e\u3057\u305f\u3002<\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/apakankun.com\/apparel-lab\/wp-content\/uploads\/2020\/05\/sdata46.jpg\" alt=\"\u3084\u308a\u65b9\" \/><\/p>\n<p>\u3053\u308c\u307e\u3067\u3068\u540c\u3058\u3084\u308a\u65b9\u3067\u300c\u4e00\u756a\u4e0a\u306e\u30bb\u30eb\u3092\u9078\u629e\u300d\u21d2\u300c\u53f3\u30af\u30ea\u30c3\u30af\u300d\u21d2\u300c\u4e26\u3079\u66ff\u3048\u300d\u3092\u3057\u307e\u3059\u3002\u4eca\u307e\u3067\u3068\u9055\u3046\u70b9\u306f\u300c\u964d\u9806\u300d\u3067\u306a\u304f\u300c\u6607\u9806\u300d\u306b\u3059\u308b\u3053\u3068\u3067\u3059\u3002\u6700\u65b0\u306e\u65e5\u4ed8\u304b\u3089\u306e\u65e5\u6570\u3092\u77e5\u308a\u305f\u3044\u305f\u3081\u3067\u3059\u3002<\/p>\n<p>\u6607\u9806\u3067\u4e26\u3079\u66ff\u3048\u308b\u3068\u3001\u4e0b\u306e\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/apakankun.com\/apparel-lab\/wp-content\/uploads\/2020\/05\/sdata47.jpg\" alt=\"\u3084\u308a\u65b9\" \/><\/p>\n<p>\u3053\u308c\u3067\u3001\u304a\u5ba2\u3055\u3093\u306eRecency\uff08\u6700\u7d42\u6765\u5e97\u65e5\u304b\u3089\u306e\u7d4c\u904e\u65e5\u6570\uff09\u306e\u4e00\u89a7\u3092\u51fa\u305b\u307e\u3057\u305f\u3002<\/p>\n<h2 id=\"Python\">Python\u3092\u5229\u7528\u3057\u305fRFM\u5206\u6790\u306e\u30c7\u30fc\u30bf\u5165\u624b\u65b9\u6cd5<\/h2>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/apakankun.com\/apparel-lab\/wp-content\/uploads\/2020\/05\/engineer.jpg\" alt=\"\u30d7\u30ed\u30b0\u30e9\u30de\" \/><\/p>\n<p>Python\u306e\u30b3\u30fc\u30c9\u304c\u66f8\u3051\u308b\u30d7\u30ed\u30b0\u30e9\u30de\u30fb\u30a8\u30f3\u30b8\u30cb\u30a2\u306e\u65b9\u306a\u3089\u3001Python\u306b\u3088\u308bRFM\u5206\u6790\u306b\u3082\u8208\u5473\u304c\u3042\u308b\u3067\u3057\u3087\u3046\u3002\u3053\u3053\u3067\u306f\u3001Python\u3092\u52d5\u304b\u3059\u305f\u3081\u306b\u5fc5\u8981\u306a\u300cRFM\u5206\u6790\u7528\u306e\u30c7\u30fc\u30bf\u300d\u306e\u5165\u624b\u65b9\u6cd5\u30922\u3064\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n<div class=\"st-square-checkbox st-square-checkbox-nobox\">\n<ul>\n<li><a href=\"#buy-data\">\u73fe\u5b9f\u7684\u306a\u30c7\u30fc\u30bf\u3092\u7c73\u30fb\u5927\u5b66\u30b5\u30a4\u30c8\u3067DL\u3067\u304d\u308b<\/a><\/li>\n<li><a href=\"#free-data\">\u7121\u6599\u516c\u958b\u3055\u308c\u3066\u3044\u308b\u30c7\u30fc\u30bf\u3082\u3042\u308b<\/a><\/li>\n<\/ul>\n<\/div>\n<p>\u4ee5\u4e0b\u3001\u305d\u308c\u305e\u308c\u306e\u5165\u624b\u65b9\u6cd5\u306e\u89e3\u8aac\u3067\u3059\u3002<\/p>\n<h3 id=\"buy-data\">\u73fe\u5b9f\u7684\u306a\u30c7\u30fc\u30bf\u3092\u7c73\u56fd\u306e\u5927\u5b66\u30b5\u30a4\u30c8\u3067DL\u3067\u304d\u308b<\/h3>\n<p>\u5b9f\u52d9\u3067\u4f7f\u3046Python\u3092\u5b8c\u6210\u3055\u305b\u305f\u3089\u300c\u30ea\u30a2\u30eb\u306a\u30c7\u30fc\u30bf\u300d\u3067\u5b9f\u9a13\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u300c\u73fe\u5b9f\u306e\u30c7\u30fc\u30bf\u300d\u3067\u30c6\u30b9\u30c8\u304c\u6210\u529f\u3057\u305f\u3089\u3001\u5b9f\u52d9\u3067\u5c0e\u5165\u3057\u3066\u3082\u6210\u529f\u3059\u308b\u78ba\u7387\u304c\u9ad8\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u3053\u306e\u30c7\u30fc\u30bf\u3067\u3059\u304c\u3001<a href=\"https:\/\/uci.edu\/\" target=\"blank\" rel=\"noopener noreferrer\">\u7c73\u56fd\u30ab\u30ea\u30d5\u30a9\u30eb\u30cb\u30a2\u5927\u5b66\u30fb\u30a2\u30fc\u30d0\u30a4\u30f3\u6821\uff08UCI\uff09<\/a>\u304c\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059\u3002<a href=\"https:\/\/archive.ics.uci.edu\/ml\/index.php\" target=\"blank\" rel=\"noopener noreferrer\">UC Irvine Machine Learning Repository<\/a>\uff08UCI\u30fb\u6a5f\u68b0\u5b66\u7fd2\u96c6\u7a4d\u6240\uff09\u3068\u3044\u3046\u30b5\u30a4\u30c8\u3067\u3059\u3002<\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/apakankun.com\/apparel-lab\/wp-content\/uploads\/2020\/05\/uci.jpg\" alt=\"UCI\" \/>\u51fa\u5178\uff1aUCI\uff08\u4e0a\u306e\u30ea\u30f3\u30af\u3068\u540c\u3058\uff09<\/p>\n<p>\u3053\u306eUCI\u306e\u300c<a href=\"https:\/\/archive.ics.uci.edu\/ml\/datasets\/online+retail\" target=\"blank\" rel=\"noopener noreferrer\">Online Retail Data Set <\/a>\u300d\u306e\u30da\u30fc\u30b8\u306b\u30c7\u30fc\u30bf\u304c\u3042\u308a\u307e\u3059\u3002\u300cData Folder\u300d\u306e\u30ea\u30f3\u30af\u304b\u3089\u63a2\u305b\u307e\u3059\u3002<\/p>\n<p>\u3053\u306e\u30c7\u30fc\u30bf\u306e\u5229\u7528\u65b9\u6cd5\u306b\u3064\u3044\u3066\u306f\u3001\u4e0b\u306e\u300cnysol_python\u300d\u3055\u3093\u306e\u30da\u30fc\u30b8\uff08\u65e5\u672c\u8a9e\uff09\u3067\u308f\u304b\u308a\u3084\u3059\u304f\u307e\u3068\u3081\u3089\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p><span class=\"sankou\">\u53c2\u8003<\/span><a href=\"https:\/\/www.nysol.jp\/nysol_python\/dataset\/uci_onlineretail.html\" target=\"blank\" rel=\"noopener noreferrer\">\u30aa\u30f3\u30e9\u30a4\u30f3\u30b9\u30c8\u30a2\u8cfc\u8cb7\u30c7\u30fc\u30bf<\/a><\/p>\n<h3 id=\"free-data\">\u4e0a\u306e\u30c7\u30fc\u30bf\u304c\u4f7f\u3044\u306b\u304f\u304b\u3063\u305f\u5834\u5408<\/h3>\n<p>\u4e0a\u306e\u30c7\u30fc\u30bf\u304c\u4f7f\u3044\u306b\u304f\u304b\u3063\u305f\u3089\u3001github\u306e\u30c7\u30fc\u30bf\u3082\u4f7f\u3048\u307e\u3059\u3002RFM\u5206\u6790\u7528\u306b\u4f5c\u3089\u308c\u305f\u300c.csv\u300d\u306a\u3069\u306e\u30c7\u30fc\u30bf\u3067\u3059\u3002<\/p>\n<p><span class=\"sankou\">\u53c2\u8003<\/span><a href=\"https:\/\/github.com\/joaolcorreia\/RFM-analysis\/blob\/master\/sample-orders.csv\" target=\"blank\" rel=\"noopener noreferrer\">RFM-analysis\/sample-orders.csv\uff08joaolcorreia\uff09 | github<\/a><\/p>\n<p>\u3053\u306e\u30c7\u30fc\u30bf\u3067\u3059\u304c\u300cgrand total\u300d\u3068\u3044\u3046\u9805\u76ee\u304c\u300c\u8cfc\u5165\u91d1\u984d\u300d\u3067\u3059\uff08\u76f4\u8a33\u3059\u308b\u3068\u300c\u7dcf\u8a08\u300d\u3068\u3044\u3046\u610f\u5473\uff09\u3002<\/p>\n<p><span class=\"ymarker\">\u91d1\u984d\u306e\u30c7\u30fc\u30bf\u306f\u30c9\u30eb\u5efa\u3066\u306a\u306e\u3067100\u500d<\/span>\u3059\u308b\u3068\u3044\u3044\u3067\u3057\u3087\u3046\uff08\u30c6\u30b9\u30c8\u306a\u3089\u76f8\u5834\u306f\u304a\u304a\u3088\u305d\u3067OK\u306e\u305f\u3081\uff09\u3002<\/p>\n<p>\u5b9f\u969b\u306b\u3053\u306e\u30c7\u30fc\u30bf\u3092\u4f7f\u3063\u3066Python\u306e\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u7d44\u307e\u308c\u305f\u65b9\u306e\u30b3\u30fc\u30c9\u304c\u3001\u4e0b\u306e\u30da\u30fc\u30b8\u3067\u8a73\u3057\u304f\u516c\u958b\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p><span class=\"sankou\">\u53c2\u8003<\/span><a href=\"http:\/\/nami3373.hatenablog.com\/entry\/2016\/09\/19\/234525\" target=\"blank\" rel=\"noopener noreferrer\">Python\u3092\u4f7f\u3063\u305fRFM\u5206\u6790 | ysaz (ImanazaS) blog<\/a><\/p>\n<h2 id=\"maotme\">\u307e\u3068\u3081\uff1aRFM\u5206\u6790\u306b\u306fPOS\uff06\u9ad8\u6a5f\u80fd\u30af\u30e9\u30a6\u30c9\u304c\u4e0d\u53ef\u6b20<\/h2>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/apakankun.com\/apparel-lab\/wp-content\/uploads\/2020\/05\/rfm-matome.jpg\" alt=\"\" \/><\/p>\n<p>RFM\u5206\u6790\u306b\u306f\u307e\u305a\u3001POS\u3084\u30dd\u30a4\u30f3\u30c8\u30ab\u30fc\u30c9\u306b\u3088\u308b\u30c7\u30fc\u30bf\u53ce\u96c6\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002\u4eca\u56de\u8aac\u660e\u3057\u305f\u30a8\u30af\u30bb\u30eb\u3084Python\u306e\u65b9\u6cd5\u306b\u3057\u3066\u3082\u3001<span 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class=\"ymarker\">\u81ea\u793e\u306b\u3068\u3063\u3066\u5927\u4e8b\u306a\u304a\u5ba2\u69d8\u3092\u3088\u308a\u5927\u5207\u306b\u3059\u308b<\/span>\u3068\u3044\u3046\u3001\u30d3\u30b8\u30cd\u30b9\u7684\u306b\u3082\u4eba\u9593\u7684\u306b\u3082\u4fa1\u5024\u306e\u3042\u308b\u53d6\u308a\u7d44\u307f\u3092\u5b9f\u73fe\u3067\u304d\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<div class=\"st-mcbtn-box\" style=\"margin-bottom: 20px; padding: 20px 10px; background: #fafafa;\">\n<p class=\"st-mcbox-title center\">\u30b5\u30fc\u30d3\u30b9\u958b\u59cb\u5f53\u521d\u306e2015\u5e74\u3088\u308a\u5951\u7d04\u7d99\u7d9a\u7387100%\uff01<\/p>\n<p class=\"st-mybtn st-reflection\" style=\"background: #e53935; border-color: #e57373; border-width: 1px; font-size: 120%; font-weight: bold; color: #fff; width: 90%;\"><a style=\"font-weight: bold; color: #fff;\" 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